Are you suffering from content shock?

How much is your time worth? You’ve heard that time is money, and when you commit your time to writing blog posts or other content for your website, that time that you spend in content creation is an exchange of value.

Mark Schaefer of argues that the financial return that you receive in exchange for the time that you put into your website must exceed the investment of your time, or it doesn’t make economic sense to invest your time in content creation. That makes perfect sense, right? The important question is, how can we make that happen?

Last week, I included the following graphic to explain the problem that we all face as bloggers and online business owners and marketers.

Every day, 2.5 quintillion bytes of data is created every day, and that number is increasing. How big is that? That’s 25 followed by 17 zeros.

Think of it this way – one billion has three sets of zeroes (000,000,000). A trillion has four sets of zeroes (000,000,000,000). A quadrillion has five sets of zeroes (000,000,000,000,000). A quintillion has six sets of zeroes (000,000,000,000,000,000). Do you see the level of our challenge?

Forbes contributor Bernard Marr reports, “Over the last two years alone 90 percent of the data in the world was generated. ” Part of the tsunami of new data that we face into is produced by sites that dominate Google rankings, as the next chart shows.

That’s one of the significant challenges that confronts us as bloggers – an ever-growing mound of data. How can we stand out and above that? Mark Schaefer’s simple answer is that winning marketers “create content shock for their competitors.” Let’s dig into how to do that.

How To Beat Content Shock

The best way to accomplish this feat is to produce content that establishes your authority in your niche. Google calls this “domain authority.” Domain authority measures your website’s reputation as a thought leader in your niche.

Great content beats content shock, and your domain authority gets more visitors to your great content.

How do you establish your domain authority? SEO software company Moz developed domain authority and has over 40 factors that determine it. Schaefer gives 8 factors that he believes contribute to how Google ranks domain authority.

  • The age of the site
  • Size of site (number of pages)
  • Quality of sites linking back to you
  • Quality of sites you link to in your own content
  • Relevance of the content
  • Keyword matches and density
  • Consistency of published content
  • Timeliness of information (is it constantly updated?)

The top score in domain authority is 100. You can do a free check of your website’s domain authority here:

How can you improve your domain authority? One important way is to improve the quality of your content. Compelling content will attract, build, and engage a loyal audience for your website. The larger your traffic, the more time that visitors spend on your site, and return visits, the better your domain authority.

Second, audit your backlinks. A backlink is a link on someone else’s website that sends those who click on it to a page on your website. Search engines monitor the quantity, quality, and relevance of your backlinks to determine how important your website is.

You can check the backlinks from you website with this free tool:

Third, earn High-Quality Backlinks. The best links for your SERP (search engine ranking results page) are ones from websites with high domain authority. Anthony Tisara, Outreach Manager for My Biz Niche says, “one high-quality link from an authority site is infinitely better than a hundred backlinks from a hundred legitimate but poorly-performing sites.”

Two methods that he recommends for getting high-quality backlinks are guest blogging and broken link prospecting. I am planning to write a new blog post on the subject of broken link prospecting next week, so stay tuned!

Until that time, the basics are finding broken links for websites in your niche, contacting the webmaster, and alerting them to the broken link and offering your content to replace the content with the broken link.

Another method for earning high-quality backlinks is through creating skyscraper content. If you’re unfamiliar with skyscraper content, check out my post last week on it.

Thanks for reading! Please comment, like, and share!

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