Link building has never been more important, and creating skyscraper content is one of the best ways to build links. When other sites link to your site, you can see a dramatic increase in visitors. Link building is one of the most difficult aspects of SEO, but, with skyscraper content, it’s just a little bit easier.
Links help search engines find new pages and help search engines to rank new pages. The number of links pointing to a page will raise the ranking of that page. Skyscraper content will help you with this.
What is Skyscraper Content?
Skyscraper content is a link building technique that is based on finding popular content and creating something better on the same topic.
The 3 Steps of the Skyscraper Technique
- Find popular content on what you’d like to write about that has lots of backlinks. I use Buzzsumo for this. Buzzsumo ranks content based on what is most shared and what’s trending.
- Rewrite the content. If you’d like a tool that does this for you, click here. I prefer to find a number of articles or blog posts on a particular subject and put together
byown content based on them. The key to this step is to complete a longer and more detailed piece than what you are using for what you are rewriting. One caveatshere: do not copy someone else’s work – search engines will punish you for this. Plagiarism is a big no-no.
- Contact influencers and ask for links. You want your links on strong websites that are relevant to your business. You can do some link building yourself by commenting on relevant blogs and websites, but that method is slow and unpredictable. Personally, I remove most comments before they appear
atthis website. It takes good, relevant content to be linked here. If you don’t know who the big dogs are in your niche, google your niche and see who’snames appear. Semrush, Alexa, or similarwebcan help with this.
How to Get Linked
You’ve found where you want to be linked, but you don’t know how to ask? Here is how. Email influencers or webmasters and ask them to link to you.
Here’s a bad example of asking, furnished by Chris Lee (sometimes you don’t have to ask, you just have to create helpful content):
My name is Chris and I run the website over at www.madeupwebsite.com. I am contacting you today to ask you for a link to my website.
I have some great tips on SEO and social media marketing, and I think it would be the perfect fit for your readers.
Would you please take a look at my website and link to it?
Please link to www.madeupwebsite.com using the anchor text, “best made up website”.
Please contact me if you have any questions.
Chris gives another example, this time of a good example of asking:
Just read your article about the top 20 ways you can use Twitter to get links naturally. Great stuff, I had no idea Twitter was such a powerful tool for link building.
BTW, what do you think about Facebook? I’ve tried some similar things with Facebook and saw some good results, but not as great as I would like. Would love to get your thoughts on it.
Anyways, just wanted to reach out and say hello. Keep up the great work!
Do you see the difference? Did you notice that Chris doesn’t even ask for any backlinks? What he’s hopefully done is start a conversation. If John replies, Chris sends a second email. Here it is:
Great points. Thanks a lot for the suggestions (responding to his answer to my question in the first email). I’ll be sure to try them out.
I actually just stumbled upon your site a few days, but now I’m a major fan and just spent the last few hours binge reading everything on your site, haha.
I also write about backlinking and social media strategies on my own blog, and recently wrote up an ultimate guide to Facebook marketing, www.madeupwebsite.com/facebook-strategies.
I spent a lot of time on it and I would love if you could check it out and give your thoughts on it? If you decided to share it with your own audience, that would be even more amazing I really want to get this out there and help as many people as possible to see what Facebook can do for their businesses.
Anyways, thanks, John!
I appreciate the help and feedback.
I like Chris’ approach. As he says,
Asking for a share gets a lot higher success rate than asking for a link.
“Instead, I ask for a share in a very non-aggressive way. All I do is ask him to take a look at it, and that if he decided to share it I would be thrilled. But notice my wording.
“People know why you want a link these days. More people are aware of SEO, and you don’t want negative connotations on why you’re asking for a link from their site.
“Every sentence is written with a purpose.”
This technique works because finding the skyscraper content, that is, the content that stands above the rest like a skyscraper in a city, you already know that it’s popular. The key is not to write a “me-too” article, a copy of what you’ve found. The key is to create a taller skyscraper.
When you’ve found content that has already generated tons of links, you’re more likely to be able to create content that is link-worthy. Search engines love length, so just making your content longer than what you’re emulating will be a good start for higher SEO.
Updating content is another way to build your skyscraper content. If the article you found is “12 Ways to Better SEO in 2018,” Make yours “25 Ways to Better SEO in 2019.” Cutting-edge content beats older content.
Step 3 above is the key to the skyscraper technique. You can write the absolute best content in the world, but without links, the world isn’t likely going to know about your great content.
I invite your comments and questions and your likes and shares.