One of the greatest salesman of all time and a hero of mine said it best: “You can get anything you want in life if you’ll just HELP enough other people, get what they want.” That’s sales AND marketing at its best and could determine your business success.

Zig Ziglar said that and in my book, if you truly want to help others you are already a success.  If you do help others you’ll feel good about yourself and others will feel good about you too.  So, how can you help others?

If you’re in business to grab as much of other people’s money as you can, it will come out.  Others will feel it and they’ll shun you like you’re the grim reaper coming to take them out of this life.

But if you truly want to help others, others will see that and be drawn to it.  It is a magnetic power that the best have and those who don’t have it wonder about it like it’s a magical power.

One of Zig Ziglar’s values that is one of my values is honesty.  Without it, your business will lack another magnetic power – integrity.  Integrity grows in the full light of day, dishonesty lurks in darkness and leaves others feeling cold.

Who feels good about being sneaky and conniving?

There are two reasons why I am an ethical marketer.  First, I have to live with myself; I have to look at my face in the mirror.  I don’t want to be embarrassed by who I am.  Secondly, I care about my reputation.  I don’t want to give anyone a reason to bad mouth me or my business.

It’s true – truth, honesty, kindness, and compassion are far more powerful than any slick, dishonest, sales technique.

What’s your goal for your business?  Make lots of money or help lots of people?  Are you intent on working for your customers and their best interests, or do you think about how much money you can grab from them?

When you treat others with honesty, respect, integrity, kindness, and compassion, you’re a winner and you help them win too.  Two wins are always right!

So, have you been searching for a magic potion to sprinkle on your marketing?  Start with your motivation.  Help others and you can build a great business that you will be proud of.

Find your passion and you’ll likely find the place from which you can help others best.  Work from your passion (as long as it’s not taking other people’s money) and you’ll be moving your business in the right direction.

I welcome your comments and questions, your likes and shares.


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