Congratulations! You’ve decided that content marketing is a tool that you will use to build your business. You’ve chosen a great marketing tool to use, but first, let’s get some clarity on what content marketing is.
I like Neal Patel’s definition: “content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis.”
3 Simple Tips for Content Marketing
I recently received an email that said that the secret formula for successful content marketing is three rules. The three rules make your content helpful, relevant, and engaging. That’s a good start, but there’s more to successful content marketing than that. Let’s focus on three elements from Neil Patel’s definition.
- Content marketing is a long-term strategy. You can’t start a blog today and expect to be at the top of the heap, or at peak performance, tomorrow. Keep putting up great content, cover your field well, and you will build an audience over time. How much time? That gets us to tip #2.
- How well do you understand your target audience? Do you know who they are? Your target audience are those people who are most likely to buy from you. If you know who they are, you can connect with them on a personal level. If you don’t, your content marketing reach is going to be limited. The relationship you build with them is what leads to sales.
- This tip builds on #2. Part of the process of building a strong relationship with your target audience is by providing “high-quality content that is very relevant to them on a consistent basis.” A consistent basis generally means once a week or more. Whatever your frequency of posting new content, do it on a regular basis so that your audience will know that they can count on you are to provide value to them. What is high-quality content? Read on.
In advertising and marketing, we like to say that content is king, but that’s only true when content is of the highest quality. Let’s dig a little deeper on high-quality content to hone in on what is it and how can you deliver it to your readers.
Delivering High-Quality Content
- Begin with unique and original content. Plagiarizing is a no-no. Put everything into your own words.
- Provide useful, relevant and valuable information to your audience. To do this, you need to have a firm grasp on who your audience is. So, who are you writing for? What will be most helpful for them?
- Write engaging content that is worthy to be shared. To ensure that your content is read by your target audience, use compelling headlines that describe what your content is about. Use keywords in your headlines, meta-descriptions, and content tags.
- If you’re writing for search engines, we know that Google prefers longer, more thorough content. Google prefers content of 1000 words or more.
- But, if you’re writing for human beings, they prefer shorter, more concise content. That is particularly true for those who access your content from their mobile phones.
- Content with images outperforms text-only content.
- Proper grammar and spelling is not optional. I’ve noticed on Quora that there are bloggers who can’t write simple English. If this is you, please use Grammarly or another grammar app.
- Make sure that your content is factually correct and organized in an easy-to-follow manner. Headings, subheadings, bullet points, and numbered lists are ways to make your content more readable.
- Is your content presented in an attractive way that can be either read word by word or skimmed? Headings, subheadings, and bold and italicized text, can help with this.
High-quality content is useful, authoritative, and trustworthy. High-quality content builds your reputation with your target audience and with search engines. By the way, did you know that Google published a Quality Rating Guide (click on the link to see it)?
What would you add on delivering high quality content for content marketing? I invite your comments and questions and your likes and shares.