I read widely in our field and I recommend that you do too. It’s a better way than trial and error and other methods to stay current and understand what works and where digital marketing is headed. This week I went deeper on branding because branding is essential in our media-saturated world. So, allow me to pass on some thoughts on how you can best brand yourself and your business.
1. Drive desire. What are you really selling? I have produced two products to help people create advertising for their business, whether they are affiliate marketers or selling their own products. My reason for these products is that if you can create your own advertising, you will not only save hundreds and thousands of dollars.
The most important reason is that your prospects will hear your voice and those who connect with you through your advertising will also connect with your products and services. This holds whether you are an affiliate marketer or selling your own products.
So, how can you drive desire for your business? Whether you sell with words, images, or more, think about what future experience you can help your customers or clients create through your products. When you’ve met your customers heart to heart, you are close to helping them succeed (which helps you succeed).
2. Work your why. Why do you do what you do in your business? Are you clear on the why of your business? In a TED talk, Simon Sinek reveals how great leaders inspire action, and it starts with the question why. You can view his TED talk here: http://www.youtube.com/watch?v=sioZd3AxmnE
3. Highlight your humanity. You make mistakes. Own them, and do everything you can to make it right for your customers. I’ve had to do this several times when I launched my product line. If you are committed to making sure that you have satisfied customers, let them know that in your advertising and other promotions that their satisfaction is important to you. This is why I offer a full one-year guarantee on my products. What do you do for your customers that signals to them that you really care about them?
Which of these steps would have the biggest impact on your business right now?