Today’s Throwback Thursday post returns from May 2015.
I read widely about advertising and marketing and I recommend that you do too. It’s a better way than trial and error and other methods to stay current and understand what works and where digital marketing is headed. This week in earlier posts (see below), I went deeper on branding because branding is essential in our media-saturated world. So, allow me to pass on some thoughts on how you can best brand yourself and your business.
3 Branding Ideas to Build Your Business Around
1. Drive desire. What are you really selling? I have produced eight resources (with two more in the works) to help you create persuasive advertising for your business, whether you are an affiliate marketer or selling your own products and/or services. My reason for these resources is that I believe that if you can create your own advertising, you will not only save hundreds and thousands of dollars, but you will do a better job than a copywriter that you might hire.
The most important reason for this is that your prospects will hear your voice and those who connect with you through your advertising will also connect with your products and services. This holds true whether you are an affiliate marketer or selling your own products and services.
So, how can you drive desire for your business? Whether you sell with words, images, or more, think about what future experience you can help your customers or clients create through your products. When you’ve bonded with your prospect through your branding, you are one step closer to helping them succeed (which helps you succeed).
2. Work your why. Why do you do what you do in your business? Are you clear on the why of your business? In a TED talk, Simon Sinek reveals how great leaders inspire action, and it starts with the question why. You can view his TED talk here: http://www.youtube.com/watch?v=sioZd3AxmnE
3. Highlight your humanity. You make mistakes. Own them, and do everything you can to make things right for your customers. I’ve had to do this several times when I launched my product line. If you are committed to making sure that you have satisfied customers, let them know that in your advertising and other promotions that their satisfaction is important to you. This is why I offer a full one-year guarantee on my products. What do you do for your customers that signals to them that you really care about them?
Which of these steps would have the biggest impact on your business right now?
I invite your comments and questions and your likes and shares.
More on branding: