In previous posts we’ve covered using Pinterest (over 100 million active users) for marketing, Instagram (400 million accounts), and reddit (2 million unique visitors per month). Now, let’s tap into a market with over 200 million active users: Snapchat. With over 400 million daily Snaps, this is a very active market. With 150 million users viewing 10 billion videos on SnapChat every day, SnapChat is a great place for marketing.
Snapchat boasts, “On any given day, Snapchat reaches 41% of all 18 to 34 year-olds in the United States,” but the app has been growing among other age groups since it really started significant growth in 2014. This year, over half of new users are 25 and older. Social media marketing expert Gary Vaynerchuk says that SnapChat will be one of the top three platforms for people between the ages of 13-50 THIS YEAR!
Who is using Snapchat for marketing? The NBA, Audi, Acura, MacDonald’s (of course, they’re everywhere), Starbucks, Taco Bell, Domino’s Pizza UK, Gatorade, Heineken, GrubHub, HBO, The New York Times, Universal Pictures, Verizon, I could go on, but isn’t that enough?
What You Need to Know About Snapchat
First, Snapchat is a mobile app that has a similarity to a regular Mission Impossible schtick that’s been going on since the M.I. television days. A Snap (a photo or video) disappears after 24 hours. That’s not quite M.I. speed, but it is certainly different than Facebook, Twitter, or any other social media platform.
Second, when you send a Snap to a friend, it self-destructs after they’ve viewed it (like M.I.). SnapChat Stories are where marketers can cash in. SnapChat Stories stay alive for 24 hours regardless of whether they’ve been viewed or not. Obviously, as a marketer, your job, if you choose to accept it (yeah, I like the M.I. movies), is to make sure that your SnapChat Stories get lots of views!
15 Tips for Using SnapChat for Marketing
How can you use Snapchat for your business? Here are 15 tips:
- You can do what I’m doing right here – share tips. There’s a technique to this called “tap for tips.”
- Keep it real. Snapchatters are not going to be influenced by what looks like a highly designed marketing campaign. They will respond to what looks natural and spontaneous.
- Feature influencers from your niche. This can build your audience by bringing in followers of the influencer you’ve chosen.
- Ask your followers to get their friends to follow you to build your audience. You can ask them to send you proof of their help to you and you can reward them for their effortws with a good freebie.
- One of the fun features of Snapchat is that you can apply up to three filters to each Snap. This is like Photoshop and it’s not hard to do. Dress up your Snaps with filters to stand out from the crowd! Emojis, colors, text (including time and date) are some of the filters you can add.
- You can add music to your Snap as another way to stand out from the crowd.
- You can create colorful frames for your Snaps. Here’s how to do it according to Hootsuite: First, after you’ve taken your Snap, create a one-letter caption with the largest size text (tap the “T” icon). Second, enlarge it so that it creates a border around the picture. Third, position it until you have the frame you want.
- Combine video, images, artwork, and graphics (including text) to produce Stories that lead to deeper engagement with your audience. Mix mediums for greater effect.
- Use SnapChat to promote content on your website. If you are a blogger, let people know that you’ve created new content.
- Use SnapChat for promotional offers like coupons and discounts. The short time frame of SnapChat lends itself to urgency, so use that to your advantage.
- Use SnapChat for freebies. If you have a lead magnet, feature it on SnapChat.
- SnapChat is a great platform for creating excitement about new products and services. Think about movie trailers for upcoming films and use that same sort of vibe for your new product and service launches.
- Use SnapChat ads like you would a boosted post on Facebook to reach more people.
- Have fun. That’s what SnapChat is about, and it allows you to show your creative side. There is no better social media platform for being yourself, so allow your personality to shine through your Snaps.
- Always feature a call to action. Ask your audience to do something. Effective CTAs are the lifeblood of any business. What action do you want your audience to take as a result of their viewing your snap?
Here’s some bonus content – helpful Snapchat lingo courtesy of pocket-lint.com:
Snapchatters: Snapchat users
Snaps: Photos or videos taken via Snapchat (you can send a snap to a snapchatter, but it can only be viewed by the recipient for one to 10 seconds before it disappears forever)
Snapback: A reply to a snap
Story: A snap you can broadcast to followers (recipients can view it an unlimited amount of times in 24 hours, and you can also post multiple snaps to your story in one day to create a narrative of sorts)
Scores: The total number of snaps you have sent and received (appears next to your name in friends’ contact lists and vice versa)
Chat: A feature that lets you privately/directly message friends
Here: A feature that lets you start a live video chat within a direct message
So, now that you know all this, start killing it on Snapchat! As always, I welcome your comments and shares, and please connect with me on Snapchat (tonyseel12).