7 Tips for Powering Up Your Business Website

Today’s Throwback Thursday post returns from November 2014 and it’s been revised and expanded.

your website

Have you ever thought of your business website like a bricks and mortar store?  Your website can have a showroom, a salesroom, and a stock room. There can be a conference room, and a break room.  You can even put in a private office.

For internet marketing, your website can be the most versatile part of your business. People can find your business through many sources, including social media.  Once they come to your home page they will see your banner, which is like the signage of a bricks and mortar store.

With your banner, you introduce yourself and your business.  Everything “above the fold” is like looking into a store window to the showroom floor.  Everything “below the fold” is part of the showroom that isn’t as visible through the front window.

Other pages are salesrooms in the form of sales pages and landing pages. Thank you pages (also called content delivery pages) are in your stockroom.

You can set up your site as a blog and offer valuable content, the kind that businesses routinely present in conference rooms.  Your comments section is like a break room where you can exchange ideas with readers who become customers and friends.  Your private office is where you work on new elements of your business that you will shortly display on your website.

Your website is the most powerful element of your online business.  One thing that’s great about a website is that your overhead infinitely less than the overhead on a bricks and mortar store.  Use your website to full advantage and watch as it pays you over and over again!  Here are my best 7 tips for fully powering up your business website.

7 Tips for Powering Up Your  Business Website

  1. Start with your name as your domain.  The first thing in politics and business is name recognition.  You are your own personal brand, and your self-named domain identifies you as such.  If you set up your website as a blog, as I have done, you can use any business name you choose as a header.  In this case, my domain is my name, and my header identifies my business, Irresistible Influence Marketing.  Owning your name as a domain also ensures that you can protect your online personal identity.
  2. Keep your website simple so that prospects and customers can easily find what they’re looking for.  This means having just a few buttons in your navigation toolbar, not too many widgets, and a simple, uncluttered layout.
  3. Do have an “About Me” or “About Us” page where you introduce yourself.  Tell your story about how and why you started your business.  Help potential customers and clients get to know, like, and trust you through a page designed to introduce yourself to them.
  4. Make sure that the way to contact you is easy to find.  Is your email address easily found on your home page and other web pages?
  5. Keep your website fresh to keep people coming back.  If your website is set up as a blog, add new content on a regular basis.  On this website, there is generally new content at least once a week and a weekly Throwback Thursday post like this one.  Some business blogs with big staffs add new content daily.
  6. Feature a variety of content on your website.  This could include original content on different topics related to your business niche, guest bloggers, great images including infographics and GIFs, video, slideshare presentations, and free offers for lead magnets that are tailored to appeal to prospects in your business niche.
  7. Is your website mobile friendly?  Here’s why this is important:

What would you add to these 7 tips?  I welcome your comments and questions and your likes and shares.

4 thoughts on “7 Tips for Powering Up Your Business Website

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  2. twenty

    This blog was… how do yоu say it? Relevant!! Finally I’ve found something that helped me.

    Kudos!

    Thanks so much. Tony

    Reply
  3. mask

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    Mask, thank you, and good luck to you! Tony

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  4. cassandra

    Hi there! І realize this is sort of off-tⲟpic but I hаd to ask.
    Dоes operating a well-established websіte like yours take a massive amount work?
    I am brand new to writing a blog but I do write in my journal every day.
    I’d like to stаrt a blog so I can shɑre my own experience and views online.
    Pleaѕe let me know if yoᥙ have any kind of suggestions or tips fоr new aspіring bloggers.
    Appreciate it!

    Cassandra, operating a website like mine doesn’t take a massive amount of work, but it generally takes some time most days. If you’d like to create a business blog, look at this: https://www.tonyseel.com/freetraining/watch.html Tony

    Reply

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