You may have noticed that I use the word maximize a lot.  That’s because it’s what can turn a failing business into a profitable one.  CVO (customer value optimization) is a concept I explained on Tuesday (see two posts below); today my focus is on one of the best, if not the absolute best, tool at your disposal for CVO.  That tool is a sales funnel.

What’s a sales funnel? A sales funnel is simply a process that you create to lead potential customers into a relationship with you in your business.  A good way to visualize a sales funnel is to think about your basic funnel gadget.  A funnel has a large opening that leads down to a smaller opening, like this:

funnel

A sales funnel works on the same principle.  With your website, social media, advertising, or other means, you seek to get a large number of people to see what you’ve got to offer.  A sales funnel has a number of steps that lead to sales, like this:

sales_funnel

The process from initial awareness to purchasing action could be long or short, depending on the sales prospect.  Trust can take a while, and sometimes a long while, to grow.  Through your website, social media, and email contacts, you can build trust that will help others understand how you can help them.  Here are twelve steps to maximize your sales funnel:

    1. Understand that first of all, before any other consideration, a sales funnel is about building relationships with potential customers.  As your business grows, prospects may enter your sales funnel at different points.  That’s fine as long as you are managing the process so that you’re not unduly pulling prospects through your sales funnel at a speed that makes them feel uncomfortable.  You might find some people who will purchase one of your most expensive products right off, but if that’s where you start with everyone you are encouraging a high number of dropouts.

 

    1. The number one reason for having a sales funnel is for selling more products to existing customers.  So, build your sales funnel with this in mind.  Start with your lowest priced items and work up to your highest priced items.  The real money is in up-sells and cross-sales.  Having a pipeline of products, whether you’re an affiliate marketer or selling your own products is essential for maximizing your sales and profits.

 

    1. Make sure that you’re putting adequate time and energy into selling to your customers.  Hunting for new customers is expensive; marketing to your existing customer base is much more cost-effective.  You need both, but once you’re making sales, double down on your customers.

 

    1. Do you have a lead magnet and a tripwire?  A lead magnet is something valuable that you can offer for free in exchange for an email address or other information.  A tripwire is a low-priced item that starts the customer experience within your sales funnel.  Both are powerful items for drawing prospects into your sales funnel.  According to internet marketing guru Frank Kern, a tripwire can convert better than a free offer because people can be more skeptical about what they are offered for free.  Why not use both?

 

    1. Make sure you’ve got a solid system in place to capture leads.  Opt-in forms and landing pages are the basics – make sure they all work properly.

 

    1. Use your lead magnet and tripwire to draw people into the top of your funnel and then introduce them to your core product or products.  Good followup is essential at this point, which is why email automation is so important.

 

    1. Make sure that your email list (or lists) know about the full range of your products.  Do not do this through vomit marketing!  Vomit marketing is hitting prospective customers with everything you’ve got in one shot.  Have a strategy in mind for how to introduce your products to your potential and existing customers.

 

    1. Make is really easy for your leads to buy from you.  Any glitches or difficulties in the sales process will cost you money.  Make sure everything works before going public with a new offer.  This includes affiliate marketing, by the way.  If you are considering offering a product to your email list, walk through the buying process yourself to make sure that it works.  If it doesn’t, you could lose credibility with your subscribers and you will lose sales (it’s happened to me and I don’t want it to happen to you).

 

    1. Understand the difference between soft leads and hard leads.  Soft leads are those who join your email list in exchange for your lead magnet or tripwire.  Hard leads are solid customers.  Soft leads will join your email list where you have the opportunity to into hard leads through your sales funnel process.  If you provide valuable content to your soft leads, they will learn to know, like and trust you.  Once they know they can trust you, then maybe you’ll make a sale (or two, or three, or more).

 

    1. Get people to know, like, and trust you with social media and your blog.  Post valuable and interesting content for your niche and people will find you.  You can and probably will need to advertise to accelerate the process.  Time is money and it can take a long time to fill the top of your funnel without advertising.  The key to a sales funnel is having as much traffic as possible coming through the top end.  Use all means necessary to accomplish this objective.

 

    1. Are you using YouTube for your business?  Most of my videos on YouTube are private, but video is a powerful way to move your business forward.  Whether you create a channel with lots of public videos or use it to market to your email subscribers, video can give you a leg up on the marketers who aren’t using it.

 

  1. Make sure that there is a call to action on every page of your website.  Your website can be your 24/7/365 lead producer, or just a nice place for people to visit.

Those are my 12 tips – what would you add?  Do so in the comments section and if you found this helpful click “like” and use the share buttons to pass this on to others.

 

 

 


    20 replies to "12 Tips for Maximizing Your Sales Funnel"

    • amparohilson

      all the time i used to read smaller articles or reviews that also clear their motive,
      and that is also happening with this article which I am
      reading at this place.

    • KaronVPraska

      This is very interesting, You are a very skilled blogger.

      I have joined your rss feed and look forward to seeking more of your wonderful post.
      Also, I have shared your web site in my social networks!

      • tseel12@gmail.com

        Thanks, Karen!

    • KeilaSSalehi

      This design is wicked! You certainly know how to have a reader entertained. Involving the wit along with your videos, I was almost relocated to start my own blog (well, almost…HaHa!) Great job. I actually loved whatever you were required to say, and over that, how you will presented it. Too cool!

    • veta

      I love it when folks come together and share opinions, great site, keep it up.

    • alba ohara

      Hi there! This post couldn’t be written any better!
      Reading through this post reminds me of my previous room mate!

      He consistently kept talking about this. I ‘ll forward this
      article to him. Pretty confident he’ll have a good read.
      Thank you for sharing!

    • damien pascal

      Way cool, some valid points! I appreciate you making this
      article available, the remaining part of the website is also high
      quality. Have a enjoyable.

    • Jetta Costello

      There is definately a great deal to learn about this subject.

      I love all of the points you made.

      Thanks, Jetta. Tony

    • Sibyl

      I do not know whether it’s just me or if everyone else encountering problems
      with your site. It looks like some of the text in your posts are running
      off the screen. Can someone else please provide feedback and let me know if this is happening to them as twell?
      This may be a issue with my web browser because I’ve had this happen before.
      Thanks
      Sibyl, I’ve found that this site works best in Chrome and Safari, and a good number of visitors view this site on Firefox. Tony

    • Claude

      Have you ever considered writing an e-book or guest authoring on other sites? I have a blog based upon on the same information you discuss and would really like to have you share some stories/information. I know my subscribers would enjoy your work.

      If you’re even remotely interested, feel free to shoot me an e-mail.

      Claude, I have written an ebook and I am open to guest blogging. Email me at support(at)tonyseel.com

    • Latrice Grillo

      Hello there, I discovered your web site by way of Google at the same time as searching for a similar subject, your site got here up, it seems to be great.
      I have bookmarked it in my google bookmarks.

      Thanks, Latrice. Tony

    • Adriene Forest

      Hi there! Someone in my Facebook group shared this site with us so I
      came to check it out. I’m definitely enjoying the information.
      I’m book-marking and will be tweeting this to my followers!
      Fantastic blog and excellent design and style.

      Adriene, thanks, and thanks to the someone in your Facebook group! Tony

    • Hyman

      Everything is very open with a precise clarification of the challenges.

      It was really informative. Your site is extremely helpful.
      Thank you for sharing!

      Thanks, Hyman! Tony

    • Reed Rodarte

      Hello, Neat post. There is a problem with your
      web site in internet explorer, could test this?
      IE nonetheless is the market leader and a huge part of other folks will miss
      your magnificent writing due to this problem.

      Reed, I recommend viewing this website in Chrome or Firefox. Tony

    • Karine

      Amazing! This blog looks exactly like my old one! It’s on a completely different topic
      but it has pretty much the same page layout and design. Superb choice of colors!

      Thanks, Karine. Tony

    • Billy

      Hi, There’s no doubt that your blog may be having internet browser compatibility problems.
      When I take a look at your website in Safari, it looks fine however, when opening in I.E., it’s
      got some overlapping issues. I simply wanted to give you a quick heads up!
      Besides that, fantastic blog!

      Billy, I recommend viewing this website in Chrome, although a number of visitors also use Firefox. Tony

    • Claudette

      Very great post. I just stumbled upon your blog
      and wanted to say that I have truly loved surfing around your weblog posts.
      After all I will be subscribing for your feed and I hope you
      write once more very soon!

      Thanks, Claudette! Look for a new post tomorrow. Tony

    • Isidor

      I’m extremely inspired together with your
      writing skills and also with the structure on your blog.
      Is that this a paid subject or did you customize
      it yourself? Anyway stay up the nice quality writing, it’s
      uncommon to peer a nice blog like this one nowadays..

      Thanks, Isidor. Tony

    • Dalton Simos

      I could not resist commenting. Exceptionally well written!

      Thanks, Dalton! Tony

    • Reyna

      I think this is among the so much important info for me.
      And i am glad reading your article. However wanna statement on some basic
      things, The web site style is great, the articles is truly great
      : D. Just right activity, cheers

      Thanks, Reyna! Tony

Leave a Reply

Your email address will not be published.