12 Quick Tips For Content Promotion

Content promotion is the lifeblood of your business if you are blogging for online visibility and showing potential customers and clients your expertise in your niche.  But, how do you promote your content on the web?

First, let’s look at how content used to be promoted.  If you’re still doing this, please stop now – you’re hurting your business.  Here’s the old way for content promotion:

(Image from http://contentmarketinginstitute.com)

Now, let’s talk about what works today.

12 Tips For Content Promotion

  1. Create content that drives traffic.  Easier said than done, right?  Not really.  There are types of blog content that are most likely to drive traffic.  These posts are expert interviews, infographics, resource lists, in-depth guides, long-list posts, and original research.
  2. Use Buzzsumo to find highly popular content from others on what you’ve decided to write about.  Buzzsumo is a great resource that can help you find lots of great ideas.  You’ll see another way to use Buzzsumo below.
  3. Once you have a great idea for great content and you’ve written your great content, the first place to start content promotion is to your email list (you do have an email list, right?).  Campaign Monitor reports that you’re six times more likely to get a  click from an email campaign than a tweet.  Your email list is your best option for blog readership, so always, always, always let your subscribers know about your new content.  Beyond notification, give your list what they want and they’ll come back for more over and over again.  Plus, they’ll give you a sense of what interests others in your niche as you take note of what they are responding to the most.
  4. Share your content through Facebook and Twitter.  There are free and paid ways to do this.  For more on this step, check out my 96 Amazing Social Media Marketing Tricks.
  5. Share your content through Pinterest and Instagram.  The best way I know how to do this is with Tailwind.
  6. Share on Viral Content Bee.  VCB is a site that promises to increase your traffic by 200%, and it’s free.
  7. Share your content to targeted audiences in communities like Reddit, Quora, Yahoo Answers, Stumble Upon, or Inbound, but be careful about sending them anything that can be perceived as self-promotion.  Self-promotion is a no-no and it could get you banned.
  8. Share your content to targeted audiences in communities like Reddit, Quora, Yahoo Answers, Stumble Upon, or Inbound, but be careful about sending them anything that can be perceived as self-promotion.  Self-promotion is a no-no and it could get you banned.
  9. Use Twitter’s advanced search to find people interested in your niche, connect with them, and tweet to them.
  10. Quuu Promote is one of the ways that the big boys and girls promote their content and they offer a free 14-day trial.
  11. Another way that the big boys and girls promote content is with Outbrain.  Outbrain is a pay for click service that starts at $20 a day.  I can say that I come across their services often when I’m looking at news and feature articles online.
  12. Once you’ve chosen your topic and written your content, there’s another way to use Buzzsumo.  Use Buzzsumo to find who are interested in content like what you have created.  Go back where you started with Buzzsumo by plugging in the keyword or words that you used in your initial search.  This time, find content like what you have created and click on “View Sharers” (it’s to the right of the post title).  Now, share your content via Twitter with those that come up on the next page (“See the Sharers Amplifying Content”).

Those are my 12 best tips for promoting your content.  What can you add to this?  I welcome your comments and questions and your likes and shares.

One thought on “12 Quick Tips For Content Promotion

  • May 29, 2018 at 5:35 pm
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    Tonyseel thank you for sharing such an expo. Your blog is indeed a great resource, I going to keep coming back often

    Thanks, Kelvin, and if you’ll become a subscriber I’ll be sending you a bunch of free stuff! Tony

    Reply

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