Today’s Throwback Thursday post has been thoroughly revised since it first appeared in July 2014.
It’s all about conversions. Without sales, internet marketing is an expensive hobby. The business equation is simple: offer + traffic = sales. But what happens when the equation doesn’t work? Driving traffic to your website or mailing to a massive email list is pointless if no one buys. So, how can we improve your conversion rate?
12 Ways to Improve Your Conversion Rate
- Have you targeted your audience? If the traffic you send to your website or collected as subscribers are not interested in what you are selling, guess what? Your efforts are wasted time, energy, and money.
- Is there enough demand for what you are marketing? If you have chosen a niche that has little interest, guess what? You know what – more wasted time, energy and money.
- Do you give away as much as you can to grow the loyalty of your tribe? People do love freebies and the loyalty that you generate by offering valuable samples, ebooks, checklists, or any number of other items is well worth the effort.
- Do your prospects trust you? Trust is the foundation for all good relationships, including business relationships. According to First Data, $21 billion of internet sales is lost each year because of the fears that potential customers have about buying online. Any way that you can allay those fears will improve your conversion rates.
- On your website (you do have a website, right?), do you post content that is interesting and valuable to your readers? Reviews of products and product comparisons are two areas of interest for readers. On this website, I give helpful, valuable information for internet marketing. Create content that is targeted to your niche and that is interesting and valuable for your readers, and your audience will grow. This will help to increase sales, no question about it.
- If you are using your website for sales, do you always finish your pitch with a strong call to action? The same thing goes for your emails. This website is informational in nature; I’m generally not trying to sell from this blog. In my emails and on my sales pages, you will find a strong call to action.
- Is your website mobile friendly? Google “mobile friendly test” to see a number of options for testing your site for mobile readiness.
- Do you do A/B testing? Testing one email against another, or one sales page against a second one is a proven strategy for improving your conversion rate. The key to A/B testing is to change only one variable at a time. You might change a headline, body copy, layout, color, a call to action, or test a video sales page versus a print page – but make only one change per test.
- Is your value proposition clear and compelling? If prospects are unclear about the benefits of your product or unpersuaded, your sales will suffer.
- Do you have a sales funnel? Your best customers are repeat customers and your sales funnel allows your customers and prospects to see more of what you have to offer.
- Do you address objections in your long-form sales pages? If not, this will also limit your sales.
- Do you make it easy to buy from you? Business Insider reported that in 2017, $4 trillion dollars was lost in abandoned shopping carts online, and that 63% of those sales could have been recovered. Is your checkout process costing you sales?
Whatever your sales strategy, use these tips to improve your conversion rates.
I welcome your comments and questions and your likes and shares.