The time that it takes for your website to load is probably costing you money.
This weekend, I worked on improving the page speed of this site. One report from testmysite.thinkwithgoogle.com/intl/en-us said that I was losing 28% of potential customers because of slow load times for this site. On Monday morning, I was able to improve the page loading speed and reduce the potential customer loss down to 10% (I want to get this down to zero!).
I am not a computer genius, a computer nerd, or anything remotely close to someone able to do a lot of complicated computer tweeks by myself, but below I’ll take you through what I was able to do. If you aren’t any of the above either, the following can help you reduce the load times for your website and improve your business in the process.
So, what is page speed doing to your business and how can you improve it?
10 Tweaks to Speed Up Your Website Loading
- Start with a good hosting company. If your website is a WordPress site, choose a hosting company that is good for WP sites. My hosting company is TMD Hosting, and I have found them to be excellent.
- Second, get a bench march to see where you’re starting from. I recommend doing a page speed test using Google’s PageSpeed Tools: https://developers.google.com/speed/pagespeed/ Follow their suggestions to get your page loading faster.
- To answer some of the issues raised by Google PageSpeed Tools, I added three WordPress plugins, Fast Velocity Minify, Page Optimization and Autoptimize. These three plugins, plus the next one, cut my page speed in half. I then tried Page Speed Ninja, which got the site much faster, and I deactivated the other plug-ins mentioned here.
- Another source of slower page speed loading is images. So, I added the EWWW Image Optimizer plugin. On the suggestion of Neil Patel, I installed the Smush Image Image Compression and Optimization plug-in and deactivated the EWWW Image Optimizer.
- Next, I went to https://varvy.com/pagespeed/ for another analysis and I forwarded the information from that page speed test to my web hosting company. In response, they added and enabled GZIP compression to my account. File compression will increase your page speed.
- Next, I did a page speed test with pingdom.com and found a long list of redirect chains. Since I am not a computer expert, I hired this out. Redirects will slow down your site.
- Something else to be aware of – if you are running multiple analysis plugins, these will slow down your site.
- Make sure all the links on your pages are working. Broken links will slow down your site.
- Too many plugins will hurt your page speed. Go through your plugins list and determine whether there are any that you really aren’t using and deactivate (if not delete) them. I deactivated a number of my plug-ins and this sped up this site.
- Are you using browser caching? I was using W3 Total Cache, which is advertised as “The highest rated and most complete WordPress performance plugin.” Again, I took the suggestion of Neil Patel and switched to WP Super Cache. Using a browser caching app will speed up page loading.
What would you add to this? I welcome your comments and questions, and your likes and shares.