Have you ever thought of your business website like a bricks and mortar store? Your website can have a showroom, a salesroom, and a stock room. There can be a conference room, and a break room. You can even put in a private office.
For internet marketing, your website can be the most versatile part of your business. People can find your business through many sources, including social media. Once they come to your home page they will see your banner, which is like the signage of a bricks and mortar store.
With your banner, you introduce yourself and your business. Everything “above the fold” is like looking into a store window to the showroom floor. Everything “below the fold” is part of the showroom that isn’t as visible through the front window.
Other pages are salesrooms in the form of sales pages and landing pages. Thank you pages (also called content delivery pages) are in your stockroom.
You can set up your site as a blog and offer valuable content, the kind that businesses routinely present in conference rooms. Your comments section is like a break room where you can exchange ideas with readers who become customers and friends. Your private office is where you work on new elements of your business that you will shortly display on your website.
Your website is the most powerful element of your online business. One thing that’s great about a website is that your overhead infinitely less than the overhead on a bricks and mortar store. Use your website to full advantage and watch as it pays you over and over again! Here are my best 7 tips for fully powering up your business website.
10 Tips for Powering Up Your Business Website
- Start with your name as your domain. The first thing in politics and business is name recognition. You are your own personal brand, and your self-named domain identifies you as such. If you set up your website as a blog, as I have done, you can use any business name you choose as a header. In this case, my domain is my name, and my header identifies my business, Irresistible Influence Marketing. Owning your name as a domain also ensures that you can protect your online personal identity.
- Keep your website simple so that prospects and customers can easily find what they’re looking for. This means having just a few buttons in your navigation toolbar, not too many widgets, and a simple, uncluttered layout.
- Do have an “About Me” or “About Us” page where you introduce yourself. Tell your story about how and why you started your business. Help potential customers and clients get to know, like, and trust you through a page designed to introduce yourself to them.
- Make sure that the way to contact you is easy to find. Is your email address easily found on your home page and other web pages?
- Keep your website fresh to keep people coming back. If your website is set up as a blog, add new content on a regular basis. On this website, there is generally new content at least once a week and a weekly Throwback Thursday post like this one. Some business blogs with big staffs add new content daily.
- Feature a variety of content on your website. This could include original content on different topics related to your business niche, guest bloggers, great images including infographics and GIFs, video, slideshare presentations, and free offers for lead magnets that are tailored to appeal to prospects in your business niche.
- Use your blog to establish trust with potential customers and clients. You can do this by offering valuable content and having testimonials. Your comment section can become a source of regular testimonials to the helpfulness of your content.
- Grow your audience through smart SEO. Use keywords, tags, and meta descriptions. If any of this is new to you, google it and start doing it.
- Make sales. It is a business website, right? So, don’t be bashful about showing what you’re selling. Don’t be pushy, but don’t shy away from asking for sales.
- Is your website mobile friendly? Here’s why it’s important:
What would you add to these 7 tips? I welcome your comments and questions and your likes and shares.