Today’s Throwback Thursday post first appeared in September 2014 as “The 3 P’s of Personal Branding.” The 3 C’s have been added and the original post has been updated and revised.
How much have you thought about branding for your internet business? If you haven’t thought about it at all you are missing out on an extremely important element of your marketing. Personal branding is all about your reputation online and this is something that is massively important for you to build and maintain. If prospects don’t know, like, and trust you, your internet business will not be successful.
So, how can you maximize your personal brand? Here are three p’s that I have discovered that show how personal branding works.
The Three P’s of Personal Branding
First, promise. When people get to know you and your business online they are wondering whether they can trust you. Good business relationships are built on trust. To break through their skepticism and initial distrust, you either make and deliver on promises or you become just another piece of the clutter and noise on the internet.
What are the practical steps to building trust? First, is honesty in everything you do and say. If your potential customers and clients perceive that you are trying to manipulate them or that you are pursuing a private agenda that doesn’t serve them, they’re gone, never to be heard from again. On the other hand, if they come to believe that you are there for their best interests, you’re moving in the direction of establishing trust.
Second, communicate often. Not too often, but enough to establish and grow a relationship. This is where email marketing gives you such a tremendous advantage. Through email marketing you can easily communicate often, show that you deliver on your promises, and build trust.
In your interactions with your potential customers or clients, do you deliver valuable content? Do you demonstrate that you get results? Have you proven to them that you can be trusted?
Second, purpose. Through your marketing, whether it’s on social media, in solo ads, or some other medium, you are communicating purpose or again, you’re just part of the clutter and noise. If you’re just part of the clutter and noise, people learn to tune you out or turn you off. You communicate purpose when you tell your prospects what you can do for them.
“Earn your first $1,000 Online!” “Lose 5 pounds this week!” “Find your soulmate tonight!”
What is the purpose of your personal brand? What is the reason for your business? If you can’t answer these questions, guess what? Your potential customers and clients are going to be fuzzy on what you’re about also.
In answering the purpose question, you’re answering the “why” question of your business’ existence. This is also where you can differentiate your business from other businesses in your niche. That’s an important part of what personal branding is about.
So, what can you do for others? Why should they pay attention to you? If your purpose connects with them and they trust you, you’re on your way! (yeah, I like exclamation points!)’
Third, perception. Everything you do on the internet adds up to how others perceive you. What people think and feel about you adds up to whether they will like and trust you. So, how are you presenting yourself online? The way you manage your public persona will determine how effective your personal branding is. Your personal branding will make or break your business.
How can you find out how you are perceived. Ask for feedback. Ask your email list, ask business associates or friends. If people see you differently than you see yourself, you have a personal branding issue. The 3 C’s can help you overcome any personal branding issue that you migh have.
The 3 C’s of Personal Branding
The first C of personal branding is clarity. Be clear in everything you present in your business. If there is any ambiguity in your business, you’ll confuse your audience and cause them to question whether you can help them. Be clear about who you are and what you’re about, and you’ll have a much better chance to properly position yourself in the marketplace.
The second C is consistency. This goes back to promise. Consistently deliver what you promise, doing so with clarity of purpose, and you will build trust with potential customers and clients. Communicate with them on a consistent basis, and that will also build trust with them. Consistency is a bedrock for trust.
Constancy is the third C. Constancy means showing through everything you do that you are dependable. Dependability is another bedrock for trust. Constancy is maintains when everything you do for your personal brand fits together in the way that you have defined your brand. Once you are crystal clear on your personal brand, you will convey this constantly through every aspect of your business with clarity and consistency.
That’s it, that’s the 3 P’s and 3 C’s of personal branding, and when you are marshaling these forces for your business in a positive way, your bottom line will be growing and you will be prospering.
I welcome your comments and questions, and your likes and shares.