Is Affiliate Marketing For You?

Today’s Throwback Thursday post returns from March, 2014.  It has been revised and expanded.  ed.

Have you heard of Michelle Schroeder?  Probably not, but she earns $100,000 a month, and half of that comes from affiliate marketing.

How about John Chow?  He has earned $4 million, primarily as an affiliate marketer.  Chow boasts that he went from 0 to earning $40,000 a month from his blog in just two years.  And by working only 2 hours a day.

Rae “Sugarrae” Hoffman is another top affiliate marketer.  This is what she says about her website:
“As far as revenue goes, I’m not going to give specific numbers, because it’s frankly none of your damn business. But what I will tell you is that the annual net revenue you could have made with the site would have put you in the top 15% of annual household incomes.”

How about Mark Ling?  He started affiliate marketing in 1999.  His current net worth is estimated at $12 million.

Do you think that Michelle, John, Sugarrae, and Mark are geniuses?  They’d each tell you that they’re not, but they have learned how to make money through affiliate marketing.  You can too.

Affiliate marketing is a way to make money by helping other businesses sell their products. The internet has opened up all kinds of new ways to do this and has made the field even more profitable for savvy marketers.  By learning the different aspects of the internet sales process you can become a savvy internet marketer yourself.  It isn’t as hard as you might think, if you are learning from the best.

The Keys to Affiliate Marketing

What are the keys to affiliate marketing?  First, the right product is essential.  If you are marketing a product that no one wants, no one benefits and few will buy.  If it is a product that people are interested in, but it under performs, you lose credibility and reputation.  A good quality product that benefits others is what you are after.

Next, traffic is essential.  With heavy traffic, chances are better that you will find those who will most benefit from the products that you are marketing.   You can learn how to generate heavy traffic.  Click on the tab in the right sidebar on traffic generation for posts on this subject.

Third, as I mentioned in the first point above, the trust that you create with your readers and (hopefully) customers will help you build a reputable affiliate marketing platform for yourself. You can establish trust through your honesty, clarity, and integrity.

Writing good sales copy is also important, and I’ve created Irresistible Influence Marketing to help you with this.  Check out my helpful products here.

Affiliate marketing is an excellent field for a first or second career.  If you want to learn more, learn from one of the best, the $12 million man, Mark Ling, by clicking here.

I invite your comments and questions, and your likes and shares.


7 Simple Tweaks To Grow Your Email List

  1. Put together a professional and attractive website – now wait, if you think this isn’t simple.  Look at other websites in your niche and put your website together using the best practices of others.  This is your showroom, so make sure it looks great.
  2. Create great content for your website.  Creating great content may not seem simple, either, but again, this doesn’t have to be hard.  Write about what you are passionate about, which shouldn’t be difficult if you’ve chosen a niche that you’re passionate about.  Without great content, why would anyone come to your website?  Show your readers that you know what you’re talking about.
  3. Have an opt-in form above the fold.  This means giving your readers the opportunity to join your list from the very first moment they’ve found their way to your site.
  4. Have multiple opt-in forms located in strategic places on your website.  On this website, you’ll see one opt-in form at the very top and another one is the right sidebar.  Here are three other places for opt-in forms:
    – Inside your blog posts
    – At the end of blog posts
    – In a pop-up
  5. Use a lead magnet to entice website guests to sign on.  Your lead magnet could be a video, white paper, cheat sheet, podcast, an ebook, or anything you can think of that would be valuable enough to encourage sign-ups to your list.
  6. Create and promote multiple lead magnets.  Having more than one lead magnet can grow your list by giving different people the incentive that is most attractive to them.
  7. Subscriber-only content and discounts can build your list.  When readers know that they’re missing out on some valuable content and discounts, you’ve given them two more reasons to sign up.  FOMO is real (fear of missing out).

What are simple tweaks that you would add to these seven?  I welcome your comment and questions, and your likes and shares.


Making It Big With Affiliate Marketing

Today’s Throwback Thursday post on Affiliate Marketing returns from May 2014.  It’s been thoroughly updated.  ed.

How many affiliate marketers are there around the world?  I wouldn’t even try to guess. Affiliate marketing is likely the most popular starting point for online marketing because from the outside it seems so easy.  And really, when you compare it to alternatives, it is pretty easy.

What’s so hard about selling someone else’s product?  The hard work is developing a product that sells, right?  Plus, if you can get prospects to look at the affiliate products you’re promoting, the product developer takes over the selling process.  Your job is finished, he does the rest of the work, and you get paid your commission.  Nice.  But, consider the following question.

Would you hire an architect who arrives at your building site with no plans and starts directing the construction crew?  I don’t think you would.  Yet it appears to me that most affiliate marketers jump into the fray without any plan whatsoever for how to succeed.  That’s a recipe for failure.  What follows is a recipe for success.


First, don’t minimize the work required to be successful in affiliate marketing, but don’t let is put you off either.  First, you have to research products (or services).  Is it a good product?  Does it do what it says it will do?  Will anyone want to buy it?  With great products you can make great money.

Second, decide the best way to promote the product.  By emails, banner ads, Facebook ads, Google ads – what is the best marketplace for the product or service that you choose?  This may take some trial and error before you know what works best for you.

If you decide to go the email route, have you built an email list of hungry buyers?  Are your subscribers interested in what you have to sell?  Have you built your credibility with them so that they are hungry to buy from you?

You may decide that the best way to market the product you’ve chosen is through a website that you create.  How much experience do you have on selling from a website?  How successful have you been or will you be in promoting your website?  None of this is

None of this is to suggest that building a website for affiliate marketing isn’t the way that you should go.  I’m just saying that whatever you do, make sure you know how to do it before jumping in.  An amateurish website will get amateurish results.  Look at some professional websites and emulate what they’re doing for best results.

Whatever way you choose to promote a product, you are likely going to have to spend money to drive potential buyers to your offer.   How much money?  You likely won’t have any idea until you start and see your results.  Start small and scale upwards once you’ve hit on a way that works.  Don’t go all in before testing and reviewing results.

Affiliate marketing can be lucrative, but understand, there may be more to it than meets the eye.  You can be a successful affiliate marketer.  Just understand that it is work.  Start small, grow your business, and who knows, maybe you’ll be the next millionaire affiliate marketer!

If you’re looking for someone to lead you through the process of making great money with affiliate marketing, look no further than the $12 million dollar man, Mark Ling.  Ling started in 1999 in affiliate marketing and his multi-million dollar status tells you he’s one of the best at it. You can learn more about his training here.

I invite your comments and questions, and your likes and shares.


11 Surprising Insights From Successful Entrepreneurs

Are you waiting for your big break?  Or are you working your tail off to create your “big break.” There’s a big difference.  Business success happens for entrepreneurs when they make it happen.  Here’s 11 tips from those who’ve made it big.

  1. Early to rise.  Richard Branson says, “Over my 50 years in business I have learned that if I rise early I can achieve so much more in a day, and therefore in life,” explains the Virgin Group founder.  What’s considered early?  Before 7 a.m.  To get the most out of your day, rise early AFTER sufficient sleep.  That means 7-9 hours of sleep for most people in order to feel rested and refreshed.  Being early to rise, but still feeling groggy defeats the purpose.
  2. Do what you need to do to get you in the best possible frame of mind for productivity. Eat a healthy breakfast, exercise, pray, meditate, read something inspiring – whatever it takes to get your day off to a good start, do it.  And make a routine of what works for you to increase your productivity every day.
  3. Richard Branson built eight billion dollar companies in eight different fields.  He says that his greatest motivators are challenges.  Branson and legendary investor Warren Buffett agree – find your passion and pursue it.  Find something that you’re excited about, that gets you out of bed ready to take on the day, and you have a much better chance of success than doing something you really don’t care about.  It’s been said that if you can do something you love you’ll never work a day in your life.  The hard part can be finding that something!
  4. Don’t be afraid of risk.  Being an entrepreneur, by its very nature is risky.  Embrace good risks, eliminate bad risks, and work hard at what you believe in.  Fear is a killer, so face into your fears and overcome them through productive work that moves you closer to achieving your dreams.
  5. Learn from your mistakes.  Making the same mistakes over and over again is frustrating and will decimate your forward progress.  Learn the lessons from them and move on.
  6. Set goals, write them down, and create systems that will help you achieve your goals. When you blow through your goals, set new ones.  The old saying, plan your work and work your plan, is still good advice.  Plan your days and weeks, prioritizing those tasks that are most important for you to meet your goals.
  7. Make one of your goals over-delivering.  That’s how you create “wow” experiences for your customers and clients, and their enthusiasm for what you’re doing will push your business forward like nothing else.  Word of mouth and testimonials are the best kind of advertising available to you.  Over-deliver and your buyers will become your greatest advocates.
  8. Hit the ground running.  When your workday starts, don’t procrastinate – jump into your work with enthusiasm.
  9. Don’t quit.  Believe in yourself and your goals and work until you achieve what you set out to achieve.  Persistence is a common trait among successful entrepreneurs.
  10. Work according to your strengths, delegate according to your weaknesses.  Your strengths are the basis of the best that you have to offer the world.  Get better at what you’re already good at in order to make your best efforts for success.   Use your strengths, build even greater skills in your strong areas, and delegate what you’re not good at.  Whether it’s using or other sites featuring freelancers, or hiring a Virtual Assistant, there are people good at what you’re bad at, and often you can hire them for cheaper than you may think.
  11. Take care of your team.  If you do hire people for regular work, rather than just freelancers, take care of them.  A good team can push you further faster, so take good care of those who help you move forward.  it’s a good thing to do, it will have a positive effect on productivity, and it will encourage those on your team to stay with you rather than seeking another position elsewhere.

What would you add to these tips?  I welcome your comments and questions, and your likes and shares.

3 Ways to Connect with Your List

Your email list is the most valuable part of your online business, and the connection that you make with your list is what determines how valuable your list is to you.  But how do you build relationships with those who have joined your list?

The problem we have to overcome is that world we live in is inundated with an overwhelming amount of advertising messages. Just by taking a walk down to your nearest coffee place, you’ll be greeted with adverts at the bus shelter, promotional signs displayed in shop windows, and don’t forget the ads on your cell phone when you’re browsing web content or using apps.

Too many businesses are competing for a share of your time and attention, and your prospects and customers are not different.  Emails can become just one more part of the avalanche of messages that descends on our subscribers.  The cold truth is that most potential customers do not listen to us if we fail to get their attention in a meaningful way.

There are a number of ways to break through the avalanche and ride above it.  Here are three of the most powerful ways:

1. Be useful or be amazing

Say you’re in business selling pencils. Well, pencils are useful so it shouldn’t be too hard to reach out to your target audience, right? But consider pens, markers and other pencil sellers that make up your  competition.

How are you going to make your pencils stand out among all those other businesses? The key is making a strong connection with your potential customers so that you are the one that they prefer to deal with.   Good branding means that you are front of mind when someone is looking for what you’re selling.

Good branding comes from good products coupled to good marketing.  Take for example, soft drinks.  What comes to mind when I ask what would you like to drink?  Coke, Pepsi, Sprite, or Dr. Pepper?  There’s a fancy marketing term for this – it’s called an “evoked set.”

What it means is the group of brands in a product category that consumers remember at the time when making a purchase.  Being in an evoked set is crucial to building brand loyalty in the long run.  When your products are useful or amazing, or both, and your marketing matches the quality of your products, your email list will be your best asset for finding buyers.

2. Take Time to Connect

The best step to take to connect with your potential customers is to build your relationship with them through regularly offering them valuable content.

These days, utilizing social media is one of the most powerful ways of communicating and this popular choice can help you make the positive connection that will build your business.

Because of its 24/7 accessibility, plus the reasonable cost factor (free to economical), social media can be a great part of your marketing mix.  I believe that all online businesses should use social media extensively to establish and grow an online presence beyond a basic website. But this requires a consistent investment of time as you build traction initially, and keep that momentum going through regular messages.

3. Lock Your Brand into Front of Mind

To be found online by your best target audience, it’s important that you develop and share content that is popular with members of your target market.  Different demographics exhibit different behaviors and have different interests in your published content – harness this to your advantage by segmenting your traffic and capitalizing on what content is popular with each segment.

We covered some of this by talking about evoked sets above, and as you grow your following, let’s consider how to keep your brand in the minds of your list.  One way is by simply observing what interests them and creating more content around their interests.  This is can be simply done by noting what topics generate the most email opens.  The more that you can help your list by creating valuable content that matches their interests, the more you will become a front of mind brand.

Collecting prospect data to gain insights on how  your products and services are viewed can give you helpful  insights for your marketing efforts. To get this data, you need a way to discover who is visiting your site, how they’re getting there, what they’re interested in, etc. to maximize performance of marketing efforts as well as make the necessary improvements to your products and services.

If you’ve built a WordPress site, much of this information can be gleened by plug-ins like Google Analytics Dashboard for WP.  But beware that passive data collection, although fast and convenient, can alienate customers and potential customers.

Passive data collection is when you capture user preferences and usage behavior without involving any consumer interaction, like cookies to capture internet browsing history. For those who regularly review and delete cookies, your passive data collection may not be appreciated.

Fortunately there are other ways to get this information, but unfortunately, your prospects and customers must be willing to cooperate with you by providing it.  You can involve them and provide transparency in your methods to learn more about them by using quizzes, polls and surveys with an email to follow up on the improvements you plan to make in time to come. When your customers feel like they’re being heard and that their opinions matter, you can be sure of their loyalty.

I welcome your comments and questions, and your likes and shares.

4 Surprising Creativity Boosters and 9 Creativity Killers

Creativity is the essential ingredient in many successful businesses, and particularly in businesses that major in product creation and marketing like many internet businesses. If your internet business includes information marketing, affiliate marketing, content marketing, or other marketing-related elements, creativity is an imperative for you.

If your internet business includes information marketing, affiliate marketing, content marketing, or other marketing-related elements, creativity is an imperative for you.

But how do you get those creative juices flowing?  Here are five surprising findings about boosting creativity and avoiding the practices that kill creativity.

  1. Studies have found that creativity often happens when we’re tired.  In those times when we think we’re most unproductive, new ideas can flourish.When we’re hyper-focused, we tend not to be as creative as when we are worn down and distracted.
    The reason for this is that hyper focus is great for solving analytical problems, but creativity works from a different base.  Insight often comes from a different place than analytic thinking.  Being less focused enables us to consider more alternatives than a strict, linear approach to problem-solving.Studies have also shown that creativity flourishes when there is an ambient level of noise.  This is better than total silence or loud noise.Loud noise overloads our systems; total silence sharpens our concentration, which is great for analytical thinking, but less so for creativity.
  2. Dim lighting is best for creativity, according to six different studies.  Two other studies suggest that the reason for this is a sense of freedom that is elicited in a darker environment.
  3. A warm room promotes creativity, according to a Cornell University study.  77 degrees/25 degrees celsius is considered perfect.   A too-cool environment is distracting in a bad way; we end up putting too much effort into becoming more comfortable.There’s an inverse to this, which is that being hot also lowers creativity, for the same reason that cold doesn’t work either – we end up putting to much effort into becoming more comfortable.
  4. Some of the biggest creativity killers are stress, fear, pain, time constraints, personal problems, mundane tasks, procrastination, busyness, or perfectionism.

So, let’s put together the perfect physical environment for creativity: a dimly lit 77 degrees temperature room, with a low level of ambient sound.

Now, let’s put together the best personal mindset for creativity: tired, but relaxed; free from stress, fear, busyness, and mundane tasks.  Freedom from procrastination and perfectionism, as well as time constraints and personal problems.

Can you create the perfect physical environment and mindset to be at your creative best?  Probably not totally, but the closer you can get to the ideal, the closer you will be to unleashing your creative self.

I welcome your comments and questions, and your likes and shares.

9 Super and Free Internet Traffic Ideas


Expert Author Jeff Gadley

Do you want to get free internet traffic to your website? As you may know that there are 2 ways to get Internet traffic, one is to pay for it and the second one is to get it for free. Both are beneficial in achieving your ultimate goal of web traffic but sometimes it comes down to budgeting. You can learn how to use free internet traffic ideas to get high web traffic, if you do not have enough marketing budget at hand.

I have listed 9 online marketing ideas that are guaranteed to help you get free internet traffic.

  1. Article marketing: It involves writing and submitting of articles to various articles submission directories with link of your website in the Authors or Resource box.

2. Blogging: Another useful method is Blogging. Write articles or some informative content and post it in your blog where people can come and read. Do not forget to put in your website link in the blog.

3.  Join Online Forums: You can join various online forums and participate in them by writing down content on different niche. Add your website link in the signature so that visitor can click and read more of the related content. Do this on regular basics and you would get free internet traffic for sure.

4. Social Networking: Use of social networking websites to get free internet traffic is not new. You can post your website link on various popular networking websites link Myspace, Facebook, Twitter, Direct Matches etc and attract potential customers.

5. Ezine Advertising: Use e-mail newsletters to attract more and more visitors to your website.

6. Classified Ads: Place advertisements at various ad directories and get free internet traffic. You can also hyperlink certain keyword or phrases relating to your website in these classifiers.

7. Viral Marketing: There is no better way than ‘Word of Mouth’. Let people talk about your business and telling their friends to go online and check out your website.

8. Email Marketing: In this method, you need to build or create your own mailing list of potential customers. This is one of the easiest ways to reach out to customers. Drop regular emails to make customers aware of latest products or services.

9. Write Free Reports: You can even write reports on useful information and share them online for free.

You can start today and get free internet traffic by fully embracing and utilizing the described above marketing methods. They are time-tested and can be very effective in helping you get website visitors and make sales.

FREE! Floods of Website Traffic! Get a 19.7% Click Thru Rate! Check Out this Video Now Playing Get Free Internet-Traffic [].

About Author

Jeff Gadley is an expert internet author that currently writes articles in a number of disciplines. Just like many of you, he is looking to find more website visitors! He presently reviews Low cost, No cost or Free marketing solutions that specifically are designed to Increase Targeted Web Site Traffic. Visit [].

6 Ingredients You Need to Succeed

Today’s Throwback Thursday post is one of the most popular on and it returns from May, 2014.  It has been thoroughly revised and updated.

There are so many aspects to online marketing, but when I whittle it down it comes to these six:

Marketing Expertise

These six ingredients, when mixed together properly will turn marketing hell into marketing heaven.  They will determine your online marketing success.  These six will determine whether your online marketing experience is successful or a failure.  You may not have all six right now, but you can grow into them as you grow your business, and together they are the power you need to create a business that you love.

Let’s take each one separately.

1. Skills – if you can do something and share it with others, that is a potential profitable niche for you. It will be profitable if others are interested and you can get the word out that you’ve got what they want. What is the skill that you have that others would pay to learn for themselves?

2. Knowledge – if you have not only the skills but the ability to communicate what you can do so that others can learn to do it too, you’re on your way.  How can you best communicate what you have so that others can profit from your knowledge?  Channels could be video, written materials, coaching, or a variety of other means for transferring your knowledge to others.

3. Experience – it’s great to have skills and knowledge, but without the level of experience that can help others overcome obstacles, it’s going to be hard for those who are interested in your product (whether it’s coaching, information marketing, or whatever) to believe that you are the person they should be handing their money over to.  What experience do you have in the area of your skills and knowledge?  How can you gain additional experience to bolster your credentials as an authority in your chosen niche?

4. If you’ve got the first three, the question then becomes are you passionate about what you want to market? If so, that will come out, it will be contagious, and you will find buyers.  The question is, whether there are enough potential buyers in the niche that you carve out for your business, which leads up to the next aspect of your internet business.

5. Marketing expertise.  Knowing how to sell your products is a barrier to profitability for the majority of wannabe internet marketers.  This is why I’ve created my products – to give you an easy path to becoming a great marketer.  Click here to see what you need to know to profitably promote your products and services.

6. Profitability – if the product you have to sell is sufficiently interesting to enough potential buyers at a price that they deem acceptable (or a bargain), you will profit.  But, is your skill, knowledge and experience in a potentially profitable niche?  The cheapest way to assess this is to do an internet search and see how much interest there is in the niche you are seeking to enter.

I invite your comments and questions, and your likes and shares.


The Entrepreneurial “Leap Of Death”

That’s author Adam Grant above, but the title for this post came from Derek Halpern of Social Triggers.  It’s Halpern’s phrase for those entrepreneurs who go “all in” by quitting their jobs when they start their own business.  The myth is that this is the best way to entrepreneurial success.

As Halpern says, it’s also a huge myth.  Adam Grant proved that it’s a myth in his book, Originals.

Going all in sounds so courageous and it has some attraction to entrepreneurial types – go for broke, give it your all, put everything on the line…

… and some do make it big.  But many more fail.  For every success story, there are probably nine failures.  I’m basing that on the failure rate of internet businesses.  While focus is very important for success, putting everything on the line can also cause stress in a number of different areas – in your business, at home, and with friends – and you personally can suffer immeasurably.

In his book, Originals, Wharton School professor Adam Grant reports on a study of 5,000 American entrepreneurs.  These entrepreneurs were tracked from 1994 to 2008. The finding of the study was that those who kept their regular jobs had a 33% less failure rate than those who quit their previous work.

From their study, we have to conclude that it is better to create your business as a source of additional income and allow it to grow into a full-time job before making the leap out of whatever is supporting you financially right now.  Handling the transition this way lowers your risk of failure, increases your chances for success, and also gives you a continuing stream of income that will lower your stress throughout the process.

Let’s dig into more of what Grant has to say in Originals.

        1. Originals who succeed try a lot, fail a lot, and succeed a lot.  It’s not that successful entrepreneurs are smarter or that they have better ideas than others.  It is that they are persistent, they keep at it, and they don’t stop until they’re successful.  In fact, they generally don’t stop when they’re successful either.
        2. Originals generate a lot of ideas.  By the sheer number of all their ideas, every once in a while, a great idea pops out and the rest is history.  Best ideas come out of the pool of most ideas.
        3. The First Mover advantage is a myth.  There is no advantage to being first; it’s actually a disadvantage.  The failure rate for First Movers is 47%.  The failure rate for Second Movers is 8%.

      An example of this is Google.  Before Google, there was Ask Jeeves, Lychos, AltaVista, and Yahoo.  Another example is Facebook.  Before Facebook, there was Friendster and MySpace.  Don’t be afraid to build a better mouse trap.  Be cautious if your business idea is something completely original.

      4. Originals are pretty ordinary people with an extraordinary work ethic.  So, work hard, don’t be afraid to try new things, spill out plenty of ideas, and be extremely persistent.

    1. I welcome your comments and questions, your likes and shares.

12 Tips for Building Blog Engagement

On Monday, in a comment, Ton asked for blogging tips.  So Ton, and other bloggers, here’s some help on building blog engagement.  Today’s Throwback Thursday post returns from last June.

This year, the readership of this blog has more than doubled (thank you, loyal readers!). Boosting blog engagement is an important way to build your brand and your business. Whether it’s views, comments, or shares, building blog engagement will build your authority and  your business,   So, how can you increase engagement with your blog?

12 Tips for Building Blog Engagement

  1. Know the needs of your audience.  There are several ways to find out what they are. One way is through comments.  What are people telling you through their comments and how can that shape your content?  Second, you can survey the subscribers on your email list and ask them what they need.  Third, I pay attention to what emails that I send get the highest opens and clicks.  This tells me where I need to “scratch the itch.”  If you can figure out the main interests of your target audience and where those interests coincide with your business, you’ve got a great way into building engagement.
  2. Publish content that is so good that people want to share it with their social networks. calls these “pillar posts.”  When a post gets a good number of shares, they create a structure that builds your blog’s readership.  Marie Forleo always has a “tweetable” in her posts – some short, pithy idea that readers can tweet – this is one way she builds her audience and business.  By the way, make it easy to share your content with Get Social or another plug-in that encourages social media sharing.
  3. Write great headlines!  It’s amazing how often it gets back to headlines.  If you need help with this, get my free report, The 10 Ultimate Headline Formulas To Maximize Your Profits.  If you need more help with writing great headlines, click here.
  4. Think visual – use images to spark interest.  Images make a page more enjoyable to read and when you use images with strong content, you’ve got a powerful winning combination.  Using images with statistics or other data can give your content a strong boost.
  5. Promote your content – use email marketing and social media to let people know that you’ve added new content to your blog.
  6. Find a good balance between content length and content frequency.  One rule of thumb is that the more content you publish, the faster your blog will grow, but that’s only true if your content is worth reading.  If you’re publishing lots of schlock, your readership will quickly learn that your content isn’t worth reading (ouch!).  If you’re publishing long posts which obviously take more time to read, that could turn off some in your audience.  Find the right balance for your audience for the length of your posts and how often your publish new content.
  7. Use short paragraphs.  Did you have second thoughts about reading #6?  Did you skip over some of it?  If so, know that at least some of your readers will have the same reactions to long paragraphs.  Use no more than four sentences in a paragraph, and even shorter than that will be easier on your reader’s eyes.
  8. Publish different kinds of content.  You may notice that I publish a fairly wide array on a variety of different topics.  This is the third “12 Tips” post, and the previous two were about sales pages, and landing pages.  I’ve published posts on building your list, building traffic, improving your click-through rates, email marketing, content marketing, advertising and marketing, SEO, creating a business plan, website design, conversion rates, Facebook ads, niches, passion, attitude, conversational copy, branding, business metrics… I think you get the idea.

Different types of content will build your audience by widening your net.  The wider your net, the more fish you will catch.  You can post video, infographics, and interviews to create variety on your blog.  Your creativity will build blog engagement and interest, and will help you find the sweet spot for your audience.

9. Offer freebies that will truly help your readers.  My free offer,  The 10 Ultimate Headline Formulas To Maximize Your Profits, is a way that I can help people and they can see a bit of what I’ve learned about advertising through education and experience.  When you exchange free content for an email address, you build your list, your new subscriber gets something of value, and you start what could be a long and mutually-beneficial relationship.

Your freebie could be a free report, an ebook, a cheatsheet, a checklist, a template, or any number of items that would be valuable for someone either starting a business or trying to grow one in your niche.

10. Ask questions.  People love to offer their opinions and when you ask questions you are potentially starting a conversation.  Conversation can lead to relationships and relationships can create buyers.

11. Build engagement by posting when people are most likely to read your content.  Buddy Media reports that readership is on average 20% higher for early morning and evening posts.  9 to 5, particularly on workdays means people are busy and may or may not get back to what you’ve posted.  Morning is better than evening on Linked In and that may be true for the target audience for your blog.

12. Let your personality shine through.  There’s only one you and you are the person that people will connect with.  So, show yourself through your writing to help people know, like, and trust you.  If you can do that, your blog will become a tremendous asset for your business.

What would you add to this?  Is there a tip in your Top 12 that I haven’t mentioned above.  If so, add your tip in the comments section.

I welcome your comments and questions, your likes and shares.