12 Tips To Double Your Leads

Lead generation is the first key to a profitable business.  Unlock this door and you’ll find that it’s much easier to unlock sales.  Here are my 12 best tips for doubling your leads.

12 Tips To Double Your Leads

  1. Double your leads by carefully defining your target.  The more specific you can be on this, the better success you will have.  Pitch your efforts to this specifically defined target and you can double your leads.  Narrowing your focus is the key.  What is your target and what will be most appealing to them? The shotgun approach works for hunting birds, but if you are after big game, use a rifle – that’s the power of a well-focused target.
  2. Understand what you’re selling.  Until you have a clear idea of what you are selling you won’t have a clear message to communicate to potential leads and customers.  What is your unique selling proposition (USP)?  USP was the creation of advertising giant Rosser Reeves in the 1940s and it’s still relevant today.  What differentiates your product(s) from other similar products?
  3. Create and promote a great lead magnet.  Your lead magnet is your best ticket to lead acquisition.  You’ve got to offer value in exchange for something of value – the most valuable information for sales in contact information from prospects.  The value that you put into your lead magnet will determine how many leads you acquire from it.
  4. Use your blog as a lead magnet.  This isn’t the same quality of inducement as a lead magnet, but some will respond if you ask them to do so if you are offering them great content consistently. Create great content and invite people to join your email list to get notifications of new content.
  5. Find your most popular content on your blog and repeat it.  I do this on Throwback Thursdays.  Reposting your most popular content is a good way to increase your traffic which will increase your leads if you have a great lead magnet.
  6. Create more content for your blog.  More and varied content means more ways to attract readers.
  7. Offering more than one lead magnet on different subjects related your niche is also a way to gain leads.  Businesses are in different stages of growth and development.  Think about how you can help people in different stages through attractive and valuable lead magnets.
  8. Use video.  63% of us are visual learners and video is one of the best ways if not the best way to reach visual learners.
  9. Understand your appeal by analyzing your customers.  Who has already purchased your products or services?  Can you find a common thread that will help you in finding new and more quality leads?  If so, this can make your lead acquisition easier and your sales less costly.
  10. Referrals from your happy, satisfied customers can be a great avenue to new leads.  Invite your happy, satisfied customers to provide you with contact information for friends and associates that they believe would be receptive to your products or services.
  11. Word of mouth is a compelling way to create buzz and testimonies from happy, satisfied customers is a powerful way to use social proof to build credibility.
  12. Limit what information you ask for from potential leads.  Even asking for just an email address and not a name can boost the percentage of those who become leads.

Those are my 12 best tips for doubling your leads.  What would you add?  I welcome your comments and questions, and your likes and shares.

10 Surprising Ways to Transform Your Creative Thinking

This article from Buffer was picked up by Fast Company – great stuff on improving your creativity.

Some of these will surprise you, from being tired for optimal creativity to keeping a steady noise-level for your creative best.

10 Surprising Ways to Transform Your Creative Thinking

 10 Surprising Ways to Transform Your Creative Thinking

We’ve written about creativity a few times on the Buffer blog, but it’s hard to keep track of everything we learn about it. One day I’m adjusting the temperature in my workspace, and the next I’m trying to put off creative work until I’m tired.

If you’re in the same boat, and you find it’s difficult to remember what will improve your creativity and when you should do your most creative work, hopefully this list will help you get it all straight.


Unlike solving an analytic problem, creative insights come from letting our minds wander along tangents and into seemingly unrelated areas. Though many of us identify as morning larks or night owls, peaking in our problem-solving skills and focus at particular times of the day, creative thinking actually works better at non-optimal times. So, if you’re a morning lark, your brain will be better at finding creative insights at night, when you’re tired.

The reason behind this is that a tired brain struggles to filter out distractions and focus on one thing. It’s also more likely to wander off on tangents. While that seems like a bad thing when you’re working, creative thinking actually benefits from distractions and random thoughts. Research has shown that we’re better at “thinking outside the box” at our non-optimal times.


We know exercise is good for us for lots of reasons, but here’s one more. Studies have shown that exercise can improve our ability to think creatively. When researchers had half the participants in a study perform an exercise video while the other half simply watched a video, those who had exercised outperformed the others in terms of divergent thinking–or, coming up with more possible solutions to a problem.

I love the way it’s explained in this Psychology Today article:

“Sweat is like WD-40 for your mind–it lubricates the rusty hinges of your brain and makes your thinking more fluid. Exercise allows your conscious mind to access fresh ideas that are buried in the subconscious.”


I actually thought silence might turn out to be the best sound for creative thinking, but it turns out that ambient noise levels are just right. Unlike loud music or silence, ambient noise levels have proven to be perfect for improving creative thinking.

Silence, in fact, actually helps us to sharpen our focus, so it’s useful for intense problem-solving or detail-oriented tasks. Creative thinking, on the other hand, requires the kind of ambient buzz of sound that you might find in a café to promote broader thinking and new ideas.

So much so that tools like Coffitivity exist to bring that ambient café sound to your desk:


I always thought creativity was about coming up with original ideas, but it turns out creativity is really just about making new connections between existing ideas. This is pretty exciting, because it means creativity suddenly seems less scary: we can all connect things that already exist, right?

Even Steve Jobs agrees with this theory of what creativity is all about:

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something.”

Another quote I love about this is by the artist, Austin Kleon:

“Every artist gets asked the question, ‘Where do you get your ideas?’

The honest artist answers, ‘I steal them.’”

Research has even found that intelligence is something that comes from physical connections in the brain:

“Several brain regions, and the connections between them, were what was most important to general intelligence.”

“The brain regions important for general intelligence are found in several specific places (orange regions shown on the brain on the left). Looking inside the brain reveals the connections between these regions, which are particularly important to general intelligence. In the image on the right, the brain has been made partly transparent. The big orange regions in the right image are connections (like cables) that connect the specific brain regions in the image on the left.”


The research on this one is still small, but one study showed that for college students, those who travelled abroad scored higher on creative thinking tests than those who stayed at their main campus. This particular study followed students who travelled from their college in the US to take part in a summer study program in England.

In many countries, cultural norms differ greatly between different states or areas, so it follows that we might see an increase in creativity from even interstate travel.


I like a lot of natural light in my workspace, and I get quite frustrated in dark rooms when I need to focus. However, I was surprised to find this research that proved dim lighting can improve creative performance.

The researchers completed six different studies, which all showed that dim lighting increased creativity. They found that even without noticing a difference in visibility, if the lighting around them was dim, participants were likely to be more creative. The reasoning came from the subconscious feeling of being more free to explore:

“…darkness elicits a feeling of being free from constraints and triggers a risky, explorative processing style.”

For times when you don’t have control over the lighting around you, you can just think about being in the dark and it could have an effect:

“Other experiments found that merely priming the idea of darkness–such as by taking five minutes to describe an experience of literally being in the dark, and recalling how it felt–was sufficient to boost creativity.”


Color me surprised. Apparently a brief glimpse of green can improve your creative performance! Another study actually shows that seeing red or blue can have different effects on our cognitive performance: red helps us with detail-oriented tasks where we need to focus, whereas blue enhances creative performance.

This doesn’t necessarily mean you’ll want to paint your office blue or green, but it’s a helpful tip to keep in mind when you’re working on a creative project or switching between different types of work.


Another idea I had about creative thinking which was proved wrong is that freedom leads to more creative ideas. Counterintuitively, it turns out that constraints can actually increase our creative output. This could be due to removing the overwhelm of having too many choices. If you’ve ever faced the hurdle of a blank page, you’ll know what I mean.

Writer and actor John Cleese describes creativity as something that can be so elusive that one almost has to trap it using constraints.

“You have to create boundaries of space and then you have to create boundaries of time.”

One of my favorite examples of amazing creativity coming out of constraints is an old story in which an author (often Ernest Hemingway, but the true author is debateable) bet his friends that he could write a whole story using just six words. Here’s the result:

“For sale: baby shoes, never worn”


I’ve never been a fan of having a messy desk, but I’m starting to think I might need to. This research proved that a messy environment leads to more creative thinking. It also encouraged participants subconsciously to be more drawn to new things than anything labelled as “classic.”

The study also found that a more orderly environment led participants to be more generous and choose healthier snacks than those in the messy environment. Perhaps the answer is to have two work spaces, for different types of work, as writer Austin Kleon does:

His digital desk in the background is where his analytical work takes place, while the foreground is home to his messy, analog desk for creative thinking tasks.


I don’t know about you, but I’ve never felt especially ready to work when I’m still waking up. This period of coming out of sleep is called the hypnopompic state. We often end up with strong visual images lingering from our dreams when we wake out of REM sleep, when most of our dreaming happens. For this reason, lots of artists have coveted this just-waking-up period to improve their creative thinking.

Famous surrealist painter Salvador Dalí, was known for using the hypnopompic state to help him generate creative ideas. He would often nap in a chair, holding a spoon in his hand. Under the spoon, on the floor, was a tin plate. When he drifted off to sleep, he’d drop the spoon, and the clattering noise it made on the plate would wake him up, helping him to latch onto those vivid images that occur in our dreams.

There’s a lot to remember in here, and no doubt I’ve missed more studies about how to improve your creative thinking. Changing one thing at a time about your process or working environment could eventually lead you to incorporating more of these into your day.

What works best for your creative thinking? Let us know in the comments.

This article originally appeared on Buffer .


Belle Beth Cooper is a co-founder of Exist, a personal analytics platform to help you track and understand your life. She’s also a freelance writer.


10 Tips For Working Smarter, Not Harder

You’ve heard it many times, right?  Work smarter, not harder.  It’s a pretty common thought, but it can be hard to pull off.  Here are ten tips to help you work smarter and not harder for your business success.

  1. Set a time limit for tasks.  Time Management Ninja says “with great productivity power comes great distractions.”  Setting time limits for tasks is one way to limit the distractions by increasing your focus. Setting deadlines can keep you on task and discipline you to work through to completion.
  2. As far as possible, eliminate distractions.  Anything that breaks your focus will hurt your productivity.  Whether it’s your cell phone, the office phone, or fellow employees, find times and ways to work uninterrupted to accomplish your best work.
  3. Prioritize your tasks and tackle the most urgent and the most important before going after less-important tasks.  Identify what is urgent and complete these tasks first.  Then move on to what’s most important for your business success.  In this way, you’ll meet your deadlines and ensure that you’re doing what matters most.
  4. Create positive habits that will build good work patterns.  For example, if there are daily tasks, set a regular time for them if possible.  Habits can help get these regular tasks completed in the most efficient way.
  5. Break projects into manageable pieces.  This is the old “how do you eat an elephant?”  One piece at a time.  Don’t feel overwhelmed by big projects; break big them down into smaller pieces.  Work the project piece by piece until completion.
  6. Take more breaks.  Somehow, that doesn’t sound right, but it’s been scientifically proven to increase productivity. Tony Schwartz, the founder of The Energy Project, researched productivity and discovered that humans can remain focused for 90 minutes before fatigue sets in.

Forbes cites a study by the The Draugiem Group in Latvia that found that their top ten percent took more breaks than their less productive employees.  Forbes reports, “On average, this high-productivity group worked for 52 minutes and then took a 17-minute long break.”

Another “pulse and pause” suggestion is to work 50 minutes and break for 10 minutes.  See what works for you.  Relaxation is not only good for you and your productivity, it will also let thoughts from your subconscious bubble up when you least expect it.

7. Take care of yourself.  Make sure you are getting adequate sleep, exercise, and good nutrition to be at your best.

8. Don’t use working smarter as an excuse to work smarter AND harder. Burning the candle at both ends is a sure way to burn out fast.

9. How’s your typing?  Internet writing demands typing skills and if you’re hunting and pecking with two fingers you can vastly improve your typing rate by learning basic typing skills.  Here’s a free site that can help you with this:  https://www.typing.com.

10. Resolve to be a lifelong learner.  So much is changing so fast that standing still means getting passed if not stampeded by your competition.  Keep your skills and knowledge base current by keeping up with trends and developments in your niche.

Those are ten solid tips, what would you add?  I welcome your comments and questions, and your likes and shares.

Internet Advertising To Overtake Broadcast Ads This Year

Big Four auditor and multinational professional services corporation Pricewaterhouse Cooper (PwC) forecasts that internet advertising will pass broadcast advertising this year.

That’s a big swing that includes an estimated $720 billion in ad buys by 2020. This move to the internet reflects where major advertisers believe they can get the most bang for their buck.

This should be welcome news to any internet marketer in that it affirms your decision to compete in this space. Yes, it also means huge competition, but competition is something you can handle by deftly differentiating your products and services from other products and services.

In their annual  Global Entertainment and Media Outlook report, PwC asks three questions that are relevant to your business:

  • How can we break through all the noise and retain consumer attention?
  • How can we use data analytics while establishing trust?
  • How can we continue to innovate while staying true to our authentic voice?

One of the challenges of an ever-increasing ad environment is how to cut through the clutter and get our message out effectively and efficiently.  Effective advertising grabs attention and compels your audience to look at your wares and purchase them.  Efficiency means keeping your ad costs low.

Data analytics is one of the ways that you track your effectiveness and efficiency.  Data analytics give you a snapshot of where you are in your advertising and business moment to moment and they help you develop a better picture of your business future.

Innovation is a key component to any thriving business today.  Are you either creating new and exciting products, growing in your ability to service your clients, or selling affiliate products that help your buyers make significant headway with their businesses?

The internet advertising space will continue to grow, but that doesn’t mean that you will necessarily be pushed to the sidelines as the mega-advertisers swallow up more and more market share.  It does mean that you need to be the best advertiser that you can be.

If you need help with this, you know where to go.

I invite your comments and questions, your likes and shares.


Email Attention Spans Increasing

Via publ.sh:

Email Attention Spans Increasing

Written by Litmus on 8 March 2017

This article originally appeared on Litmus Software, Inc.

Mobile phones, Twitter, texting, video games, and other digital era trappings have been blamed for shortening our attention spans to less than that of goldfish. You might be tempted to throw email in that bucket…but you’d be wrong. According to an analysis of billions of emails using Litmus Email Analytics…

The average time spent reading an email increased by nearly 7% to 11.1 seconds between 2011 and 2016.

Honestly, we were more than a little surprised by this. We expected to find that email attention spans were shrinking. Instead, we found that the percentage of emails read for more than 18 seconds grew to 44.4% in 2016 from 38.4% in 2011.

We also expected to find that mobile email reading was the culprit behind shrinking email attention spans. That hypothesis was completely wrong, as the average amount of time that mobile users spend reading an email increased nearly 16% over those six years.

Historically, longer engagement with mobile emails wasn’t necessarily a good thing. That’s because mobile email clients didn’t always render emails well and brands didn’t always send mobile-friendly emails.

However, mobile email clients have improved significantly and brands have made huge strides in making their emails mobile-friendly, to the point that responsive is now the dominant email design approach. On top of that, mobile screen sizes have increased considerably, making email reading even easier. So the time spent with emails on mobile has increased during a time when the email client user experience and the subscriber experience have both improved dramatically.

The gains in email engagement times have been fairly consistent. The average amount of time that mobile users spend reading an email increased every single year from 2011 to 2016. And seasonality didn’t appear to affect these gains, either.

Why the big increase in mobile email engagement times? We have a few theories:

  1. Ownership of desktop computers has stagnated, while ownership of tablets and smartphones has exploded. Consumers are becoming more comfortable doing a range of activities, including checking email and shopping, on mobile devices. That trend is most evident in the percentage of consumers that rely solely on mobile devices for internet access has grown over the years, especially among those under 30 years old.
  2. People turn to their mobile devices when they’re bored or have a little free time on the subway or bus, in a waiting room, while watching TV, or even while in the bathroom. They aren’t in a big hurry—at least not compared to when they’re at work. That means that many of the email interactions on mobile devices are slightly more relaxed compared to those on desktops.
  3. While a lot of email content has become shorter, the content of some emails has gotten much longer. Media companies are the best example of this trend. Email newsletters by theSkimm, REDEF, Next Draft, and traditional media can be lengthy and provide a lot of value without clicking through. Email has become so important to some media companies that they’ve invested in building some of their own email technology.

Whatever the reason, the increase in email attention spans is impressive, especially considering the rise in ad blocking and ad skipping, and the decline in organic social reach.

Are You In It For The Money?

One of the greatest salesman of all time and a hero of mine said it best: “You can get anything you want in life if you’ll just HELP enough other people, get what they want.” That’s sales AND marketing at its best and could determine your business success.

Zig Ziglar said that and in my book, if you truly want to help others you are already a success.  If you do help others you’ll feel good about yourself and others will feel good about you too.  So, how can you help others?

If you’re in business to grab as much of other people’s money as you can, it will come out.  Others will feel it and they’ll shun you like you’re the grim reaper coming to take them out of this life.

But if you truly want to help others, others will see that and be drawn to it.  It is a magnetic power that the best have and those who don’t have it wonder about it like it’s a magical power.

One of Zig Ziglar’s values that is one of my values is honesty.  Without it, your business will lack another magnetic power – integrity.  Integrity grows in the full light of day, dishonesty lurks in darkness and leaves others feeling cold.

Who feels good about being sneaky and conniving?

There are two reasons why I am an ethical marketer.  First, I have to live with myself; I have to look at my face in the mirror.  I don’t want to be embarrassed by who I am.  Secondly, I care about my reputation.  I don’t want to give anyone a reason to bad mouth me or my business.

It’s true – truth, honesty, kindness, and compassion are far more powerful than any slick, dishonest, sales technique.

What’s your goal for your business?  Make lots of money or help lots of people?  Are you intent on working for your customers and their best interests, or do you think about how much money you can grab from them?

When you treat others with honesty, respect, integrity, kindness, and compassion, you’re a winner and you help them win too.  Two wins are always right!

So, have you been searching for a magic potion to sprinkle on your marketing?  Start with your motivation.  Help others and you can build a great business that you will be proud of.

Find your passion and you’ll likely find the place from which you can help others best.  Work from your passion (as long as it’s not taking other people’s money) and you’ll be moving your business in the right direction.

I welcome your comments and questions, your likes and shares.



Six Tweaks To Maximize Your Marketing Impact

Tweaks.  Just itty bitty small ones can pay big dividends.  Honest.  Here are six tweaks that you can do that will maximize your impact.

Six Tweaks To Maximize Your Impact

  1. Image tweaks.  Swap out an image, change the background, change the font and color of the words in the image – any or all of these tweaks can increase readership and conversions.
  2. Text tweaks.  I say it in one of my ads and it’s true – changing one word in a headline can increase readership dramatically.  The question is which word?  As with the first tweak suggestion, trial and monitoring provide the answer.
  3. Short paragraphs are a great text tweak.  They make easier reading.  Do you have any long paragraphs in your content that you could break up into smaller chunks?
  4. Remember and practice this: inspiration beats information.  How can you tweak your content to be more inspirational?  Tech geeks love information, statistics, all kinds of dry content.  Others, not so much.  Go for inspiration even when you’re presenting information.
  5. Offer a next step along with your content.  How can your audience move forward with what you’re presenting to them?
  6. Put yourself into your content.  You’re unique and your content will work best when it showcases you.  Don’t be egotistical about this.  Everyone’s favorite radio station is WII-FM (what’s in it for me?).  Flavor your content with you, but don’t go overboard with this.weak

Tweak here, tweak there, and you’ll see the compound effect of tiny tweaks.  It isn’t hard to do as you can see from the six tweaks above. Keep improving your efforts and you will see better results.

I’m Tony Seel, and I did tweak this content.

I welcome your comments and questions, your likes and shares.

Something For Every Taste: The Colossus That Is YouTube

Discover why Adam Buckman calls YouTube a “Colossus” and why this internet giant belongs in your marketing mix.

From mediapost.com


Which is more surprising — the fact that total daily viewing time on YouTube is poised to surpass all of U.S. TV, or the suggestion that despite its ubiquity, YouTube is not yet profitable?

Both of these points were reported Feb. 28 in a Wall Street Journal story headlined “YouTube Notches Global Video Milestone.” The story reported that more than 1 billion hours of videos a day are now being watched worldwide on YouTube — a “10-fold increase since 2012.”

“Americans watch on average roughly 1.25 billion hours of live and recorded TV a day,” the story said, citing Nielsen data. The story added that that figure is declining steadily. If both trends continue, it is reasonable to predict that YouTube’s viewership increase will intersect with and then surpass daily U.S. TV viewing sometime soon.

Other fascinating facts reported in this story included this: “400 hours of video are uploaded to YouTube each minute,” the story said, “or 65 years of video a day.” Incredible.

The part about profitability came later. Specifically, the story characterized YouTube’s profit picture as “unclear.” Apparently, the parent company — Google owner Alphabet Inc. — doesn’t break out the financials for YouTube.

The story’s uncertainty over YouTube’s profitability stems from the way YouTube’s top executive replied when asked last year whether it was profitable. She did not say yes or no, but sidestepped the question. The Journal story implied that the evasion suggested the answer was no.

So which was more surprising? YouTube’s astronomical viewing gains or the doubts about its profitability? For me, it’s definitely the latter. How on earth can an Internet content service that everyone uses all the time not make money?

But first, let it be said that the first topic — the vastness of YouTube’s viewership — is not surprising at all.

For wiling away the hours watching video, YouTube is the greatest invention ever. It is simple to use with any device and its variety is infinite. What can’t you find on YouTube? Sure, there are many full-length movies and TV shows you can’t get for free on YouTube.

But there is much you can get — in full-length, in snippets, whatever you want . We recently watched “The Sorrow and the Pity” (just over four hours in length, on our TV, via YouTube, thanks to our Roku stick).

In January, in order to prepare to write a TV Blog here about Mary Tyler Moore, I discovered that every single “Mary Tyler Moore Show” is on YouTube. Older shows are even more plentiful.

So are myriad old Hollywood movies and movie shorts (including the one from which the screen-grab above was made — the Three Stooges in “Shivering Sherlocks”). There is music of every description on YouTube too.

YouTube has saved me hundreds of dollars in minor repair costs, thanks to the instructional videos it carries. I recommend this to everybody: Don’t call a plumber until you’ve checked out the instructional videos for doing it yourself on YouTube. You will be amazed how easy it is to install a kitchen faucet or replace a drainpipe yourself.

As everyone knows who uses YouTube, the majority of videos you choose to watch have advertising. It is usually just one commercial. Often, they are short — 15 seconds is very common, but some are even as short as five seconds. Sometimes, YouTube offers you the option of cutting off a commercial after 5 seconds, or there is no commercial at all.

By not loading up the spots in multi-commercial pods like they do on TV, YouTube has actually found a way to make commercials palatable. You get the message in 5-15 seconds and then you get your video. Commercial message received.

One difference with TV might be that audiences for videos on YouTube are not necessarily “mass” audiences in the same sense. You might say the “audience” for any YouTube video really consists of one person watching at any given time, rather than many watching en masse all at the same time.

But in the aggregate, videos of all types are being watched in great numbers on YouTube at any one time — and many of these videos carry the same commercials. I’m no expert, but it would seem that these commercials are very effective and worth whatever these advertisers are paying for them.

My lack of expertise leads me to believe that YouTube should be rolling in profits, thanks to all the advertising it carries. But what do I know?

I do know this: Every young person I know, especially children (teens and pre-teens), watches YouTube more or less incessantly, and definitely instead of television. To them, YouTube is TV.

And now that YouTube is offering a TV subscription service (YouTube TV) comprising TV content from real TV networks, YouTube is in position to really become TV now.

5 Reasons To Start Using Video Now!

This week’s Throwback Thursday post returns from September 2014.

If you’ve been reading this blog, you may have seen my previous post on using videos for your internet marketing business.  Have you considered using video training for your own learning?

If you haven’t started your business, or you’ve just started or haven’t yet become profitable, video may hold another advantage for you.  That advantage is how video training can shorten your learning curve and help you become a successful internet marketer in less time and at less financial investment from you.

Here are 5 reasons how video training can help you achieve your dreams.

1. Learn from someone else’s mistakes.  There is no law that says you have to dump thousands of dollars into an internet business before you see any profit – let someone else do that.  You can learn from others who have taken that route and save your money for investing in your business, rather than in your learning internet marketing through trial and error.

2. Another advantage of video training is that you can learn at your own pace.  Once you’ve invested in the videos they are available to you at any time, so you can tailor your learning to your schedule.  You can also stop, restart, and review videos.  That flexibility can assist you in really learning what you need to know to be successful when you have the time to do so.

3. You can apply what you’ve learned even while taking your learning further.  So, say you’ve learned how to build an email list of subscribers.  You can do that part of the business while you are learning another aspect of the business.

4. With a number of video courses, you are brought into a community of other learners.  The member’s area of these courses is a valuable place where you can post questions and learn even more from others.

5. Video courses make available to you insights from experienced pros who know the business inside and out and who can give you what you need to succeed in today’s marketplace.  To benefit from this advantage, read reviews to see when the course you are interested in was launched.  A course launched this summer is more likely to be up-to-date than a course from 2011.

Also, see what the reviewers think about the training.  As I said in an earlier post, always be on the lookout for a sales page that is masquerading as an unbiased review.

There are five reasons why video training can be valuable to you.  Can you think of any other reasons that could be added here?  Post your ideas in the comment section.

Here’s a course that I’ve researched that offers hours of training that I believe could be extremely helpful to you: https://www.tonyseel.com/infocash2

I welcome your comments and questions, and your likes and shares.

Affiliate Marketing Made Easy

Have you started an internet business?  Whether you have or not, this post is for you.  If you haven’t started yet, affiliate marketing is the easiest way to jump into an internet business.  It’s cheap to start, cheap to maintain, cheap to grow, and the profits can be amazing.

If you have started an internet business, but it’s not profitable, affiliate marketing may be a good way to turn a profit while working to turn your other business around.  Or your affiliate marketing business may take off and convince you to dump what you started with.

Either way, study this next graphic:

The graphic above explains the affiliate marketing process from the perspective of the product creator, but let’s turn it around so that it applies to an affiliate marketer like yourself.

First, go to a place like Clickbank.com and you see a host of products. Choose one that you believe will be a great seller for you.  Every product on Clickbank is giving a sales rating so that you can see what’s been a great seller for other affiliate marketers.  When you’ve found the best product for you, click on the Promote button and grab the html code that you need to promote the product.

Clickbank is a network for product creators and affiliate marketers and while it’s huge, there are other networks also.  The biggest network for physical products is Amazon.

To sell as an affiliate, you may put an ad on your website for the product as you see at the top of the graphic above.  Or you may decide to market through solo ads, or Facebook ads, or a number of other advertising possibilities.

When a customer clicks and buys the product, you earn a commission.  In most cases, that commission is from 50% of the selling price up to 100% for digital products. 100% is usually for low-priced products that are a starting point for the sales funnel of the product creator.

That’s how affiliate marketing works, and it is lucrative if you can sell. The keys to sellings are persuasive ads put in front of good prospects. My products are designed to help you learn the persuasive ad part.

Let’s talk about some ways that you can market affiliate products.

  1. One way is through a review page on your website.  As an affiliate marketer, you can ask product creators for a review copy of their product.  Some won’t give you one, but others will and a review can be an effective way to create sales.

The key to this method is getting people to your review page.  With good SEO some will find your page because they’re looking for reviews of the product you’re offering for sale.  Otherwise, you’ll need to alert people about your review.

2. Another way to sell affiliate products is through solo ads.  Solo ads are purchased through solo ad sellers who have huge email lists.  You give them the copy, they may rewrite it for their lists, and anyone who responds is added to your list and you have the chance to offer them products that you believe will improve their lives or their businesses.

The sales process through solo ads works best if you have a lead magnet (also called a tripwire) to offer.  In fact, some solo ad sellers insist on this.  Your lead magnet gives the prospect something for free or at a very low price as an inducement to give you their email address.  Once they’re on your list, you know what to do (if not, see above).

3. Facebook ads are a popular way to advertise these days.  See my posts on Facebook ads for some particulars on this.  YouTube is another great channel for marketing.  I cover YouTube here.

So, how do you get started?

  1. Choose a product or niche.  What products or services interest you and do you see proof that your chosen product or service has a high level of interest from others?
  2. I learned this trick from Neil Patel (except that the site that he suggested was bought by Apple and they killed it).  There are a number of social media analytical tools that you can use to gauge whether the product or service you’ve chosen is a good seller. Definitely do this work before putting time, effort, and money to work for marketing.
  3. Be sure to collect email addresses as you build your affiliate marketing business.  Emails addresses enable you to establish and grow a relationship with potential buyers.  An autoresponder is the best way to do this, and I recommend AWeber.  I use AWeber and I’ve found them to be great people to deal with.
  4. Make sure that the products you recommend deserve your support. If you sell lousy products it will hurt your reputation and give your prospects a strong reason to never consider what you say or sell.
  5. If you can, offer bonuses.  These could be digital products that you’ve created.  This will boost your sales.
  6. Closely monitor your advertising.  Don’t be afraid to change channels if you don’t like what you’re seeing.  Maybe a different social media would work better than the one you’re using.  Maybe solo ads would be best of all.  Find what works best as cheaply as possible.  Make every dollar you spend on advertising work for you. For help with this, check out my products.

As always, I welcome your comments and questions, your likes and shares.